Calculating the True Cost of Ink Jet
Speaker | Guy Broadhurst | Vice President, New Technologies and Client Development | Océ North America
20 Apr, 2010 | 4:00 pm - 4:50 pm
20 Apr, 2010 | 4:00 pm - 4:50 pm
Print providers need every advantage, and color inkjet printing offers many. The ability to calculate total ink coverage and provide highly accurate quotes helps maximize revenues, generate ROI and provide better service. The challenge has been accurately calculating the true cost of a color job. This session looks at solutions.
• How to generate accurate, competitive quotes to improve profitability, enhance customer satisfaction and maintain control of consumables cost and usage.
factors.
• How to calculate “true cost”
• How to identify problems that are too high (lost business) or too low (lost money).


