“Eating the Whole Whale”: How to Sell and Support Multi-Layered Companies

Today, keeping your most valued client relationships requires the means to sell, support and serve multi-layered companies. This session uses real-life examples that show you how to meet the marketing goals of corporate, VARs and distributed sales and channel partners with the same resources.
• Understanding the changing marketing needs of large corporations.

• Why it’s important to serve the needs of both corporate and their channels.
• How to create and sell multi-layered marketing applications.
• How to profit from being the primary marketing service provider.
• Advanced applications of cross-media marketing.

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