The Content Delivery Track will help you understand how to use today’s new content distribution channels to increase the effectiveness of your campaigns.
Wednesday, June 13
9:15 AM - 10:00 AM
Content Distribution and Discovery in the Age of Tablets, E-readers, and Google
David Renard, Partner, mediaIDEAS
The way we consume digital content has changed dramatically over the last few years. Google, in many ways, has become the primary way that we access all digital content. Not just the more traditional type of content we all know and love, like magazines, books, newspapers, and videos, but also marketing information such as coupons, offers, sales, press releases, and ads. These seemingly disparate industries are being thrust together as content primarily because they are all being distributed the same way: through the Internet. And, with minimal distribution costs and the fact that nearly everyone is a content creator these days, getting your digital content actually seen, heard, or read has become increasingly difficult. In essence, detailed metrics have turned digital distribution of content into direct marketing. Digital-based content has been getting all the attention, but it often is just a debutant in search of a product, a business model, and a market. Paper-based content, on the other hand, is no longer the media darling it once was, but often drives most of the revenue. How will these mediums coexist? How will social media, Google, emails, and interactivity enhance content discoverability? How will publishers remain relevant? What impact will the rapid rise of e-reading devices (tablets, e-paper e-readers, smartphones) have on print and digital content? These are some of the questions answered in this session.
1:55 PM - 2:40 PM
Five Easy Pieces: Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
Marlene O'Hare, Supervisor Office Services, Linde North America, Inc.
James P. Mullan, CMDSM, EMCM, MDC, National Operations Manager, Chubb & Son (OBS)
Many of the worlds’ enterprises, large and small, are committed to environmental sustainability by launching innovative programs. A significant number of these initiatives are not only reducing energy consumption and waste, but also saving money – a critical element of any corporate strategy in today’s challenging economy.
● There are several mail management practices that can help you reach both your environmental and cost-reduction goals.
● From the sustainability perspective, hear how these practices can significantly reduce the use of paper, thereby saving trees, gas in shipping the paper and physical space to store it.
2:50 PM - 3:35 PM
Cross Media Panel: What's New, What's Next
Moderator: David Zwang, Principal Consultant, Zwang & Co.
Panelists: Ernie Crawford, President, Crawford Technologies
Tej Kohli, CEO, Indros Group – Easypurl.com
Find out what's new and what's next from panelists Ernie Crawford of Crawford Technologies and Tej Kohli of Easypurl.com. By bringing such innovations as the digital mailbox and multi-channel marketing automation to the marketplace, these panelists see and shape the direction of cross media. Not only will you learn how to give the customer what they want, but you'll hear how advanced data collection and analysis can give you the advantage you need. Be sure not miss this insightful panel.