Social and Mobile Business Track

 

Wednesday, June 13

9:15 AM - 10:00 AM

Shared Business Services: Making Merck "Smaller"
Robert Maguire, Executive Director, Enterprise Portal & Support Services, Merck
Learn how Shared Business Services at Merck is using their Enterprise Portal Sync to connect with employees, clients and partners to reduce the size and complexity of the world we work in.
● How to use a user experience driven approach to design a social media driven enterprise portal.
● How to derive benefit from social media in a global service organization by connecting to your employees individually and giving them a voice.
● How to reach the tipping point in a professional community in a global organization.
● How to successfully partner with Legal and Privacy to turn social media from a risk for the corporation into a social media risk mitigation solution.
● How to use social media in an enterprise portal to make your clients more productive.

 

9:15 AM - 10:00 AM

Social Workplace Market Overview 2012
Real Story Group
In this session we share with you insights from our research practice on exactly how the Social Workplace market is shaping up and where it is going in the foreseeable future. This is a highly dynamic and quickly changing market with new start-ups fighting for attention alongside the likes of Oracle, Microsoft and IBM. However, there is a lot of confusion at the moment as the various vendors publish similar sounding marketing messages, making shortlisting for buyers a major challenge. We aim to provide you with some clarity, cut through the hype and enable you to better navigate the Social Workplace market moving forward.

 

9:15 AM - 10:00 AM

Meet the Growing Demand for Mobility
Anthony Norris, VP Marketing FedEx Office Digial Access Marketing, FedEx
Discover how FedEx responded to the various mobile needs of their clients, making web-based printing easier.
● Why the user experience is critical and should not be neglected.
● Learn how to build the things your customers actually want.
● Learn how to build consensus internally for new initiatives.
● The importance of iteration and user feedback in the interaction design.

 

1:00 PM - 1:45 PM

How to Conduct a Social Business Assessment
Jesse Wilkins, Director, AIIM International
This session describes a framework for conducting an assessment of an organization's existing social media usage. Learn the types of questions to ask, and how to look for unofficial or ad hoc social media usage.
● How to conduct a social media assessment.
● Inputs to, and outcomes from, the social media assessment.
● Specific information to gather from the assessment.

 

1:00 PM - 1:45 PM

BI Hits the Road: The Mobile Incursion Into the BI Space
Jorge Garcia, BI Analyst, Technology Evaluation Centers
Current mobile technologies are invading the business intelligence space, and business intelligence solutions now have the ability to enable people to interact with their BI applications using mobile devices. The emergence of tablets and smartphones is changing the way organizations work with information. Companies can give their employees access to crucial data no matter where they are. Is this changing the way organizations make their decisions? What are the effects of having a mobile BI strategy in place? Will mobile BI technologies be a game changer in the business intelligence arena?

Included in this session:
• Insights on the mobile BI space.
• What to consider in a mobile BI solution.
• Challenges and issues to solve.
• Some perspectives on the potential future of Mobile BI.

 

1:55 PM - 2:40 PM

Enabling A Mobile Workforce: Technology Is Not Enough
Joe Shepley, Vice President and Practice Leader, Doculabs, Inc.
When folks talk about mobility and the enterprise, they usually mean device. Mobility should be viewed much more broadly, looking at people and process as well as the technology. And when you do, it quickly becomes apparent that the key challenges organizations face around mobility aren’t primarily technological, they’re organizational.
● The key drivers behind the mobile workforce, including: Death of the PC; Global adoption rates of smart phones; Enabling your ECM platform to support an increasingly mobile/virtual workforce.
● Competitive advantage to be gained from mobile content management by first mover organizations.
● Key use cases in the market for mobile content management today.

 

1:55 PM - 2:40 PM

What Comes After The Honeymoon Period: Getting to Phase Two Success with Social Business
Michael Yeomans, Senior Director, Communications, Alcatel Lucent
Executive-level discovery and buy-in process is complete. Employee adoption across the enterprise and around the world is complete. Social collaboration tools are working. Now what? With two years of experience leveraging social business, Alcatel Lucent has key learnings and best practices to share that demonstrate how enterprise collaboration is sustainable.
● Insight to those still in the discovery and adoption phase of engaging a social business solution.
● Provide new information to those early in the adoption phase on the long term strategies for sustaining the productivity and ROI.
● Sharing “what worked” for Alcatel-Lucent and pointing out what to avoid in adoption and deployment.

 

2:50 PM - 3:35 PM

Enhancing Sales Cycles Using The Power of Content in an iPad App
Nancy Fernandez, Senior Manager, Expert Telesales & Deployment, GlaxoSmithKline
Corinne Sklar, VP of Marketing, Bluewolf
GlaxoSmithKline is the second largest pharmaceutical company in the world. They are disrupting the traditional sales-marketing lifecycle by changing how knowledge-based content is served to their sales reps, physician profiling, and curation of post-call content to engage with their health care providers and increase ROI. All in an iPad.
● How an enterprise can use the power of mobile technologies to learn more about customer profiles, thereby elevating their content ecosystem based on that profile's interest.
● Aligning your sales-marketing processes real-time as it happens out in the field.
● The benefits of agile business transformation when using disruptive technologies and employing the right processes and thinking.

 

3:45 PM - 4:30 PM

Mobile: Transformation in Capture and Access
Bob Larrivee, Director, AIIM International
The ability to capture and access information of all types in a 24/7 world is ever changing. Explore the capabilities, benefits and challenges of the mobile workplace.
● Learn practical applications using mobile devices to capture and access information in ways you may not have considered.
● Understand the benefits realized in developing a sound strategy to incorporate mobile devices into your information and process initiatives.
● The challenges of governance and appropriate use of mobile devices in the context of information capture and access.

 

3:45 PM - 4:30 PM

The Gamification of Everything
Connie O'Brien, SVP Digital and Internet Strategy, AXA Equitable
Jim Wexler, EVP, BrandGames
“Gamification” is the process of using game thinking to solve problems and engage audiences. As consumers and workforces seek more engagement from experiences, games are an increasingly important platform. Just as most marketers now employ social media in some capacity, so too will game mechanics be used in years ahead.
● Learn how game-based learning enhances organizational performance by translating business processes into ‘learning by doing’ experiences.
● Learn why game dynamics matter.
● How games build brand relationships across the web, tablets and smartphones.

 

Thursday, June 14

9:15 AM - 10:00 AM

Get Social, Go Mobile
Sonny Ganguly, Chief Marketing Officer, WeddingWire, Inc.
The internet and social media have evolved into a multi-billion dollar industry, driving major changes in the way we search for and consume information.
● Learn which sites and social mediums matter the most to small and medium businesses.
● How to take advantage of the vast amounts of social communities and information out there.
● How to leverage online resources, social media, blogs and the next wave of technology to reach clients and customers online while also discussing the importance of mobile and its influence.

 

9:15 AM - 10:00 AM

Apps & the Enterprise: Creating New Lines of Business & Productivity
Ibrahim Jackson, Executive Director of IT Business Relationship Management, Estée Lauder Company
Cimarron Buser, VP Product Marketing, Apperian, Inc.
Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.
• Learn how to create in house apps, the challenges around security and deployment, and the real-world use of apps.
• Understand the challenges that IT decision makers face when trying to build secure apps, including an in-depth look at real world examples of apps and how enterprises are taking advantage of these new mobile tools.
• Hear how a global cosmetics company headquartered in New York City is using iPad and enterprise apps as part of a global brand initiative.
• How this enterprise-wide program applies cutting edge technology to meet customer needs for the brand’s line of products and consultants. 

 

1:00 PM - 1:45 PM

What Angry Birds Teaches Us About Great UX Design and Business Success: A Cognitive Tear Down of the AB User Experience
Charles Mauro, CHFP, President, MauroNewMedia
Angry Birds is the most successful online game in recent history. It has spawned a billion dollar industry covering line extensions and created massive user engagement on a global scale. This session takes you through a cognitive tear down of the Angry Birds user experience and presents a set of concepts that business large and small can benefit from in the creation of compelling and easy to learn online products and services in any category. 

 

1:00 PM - 1:45 PM

Growing Your Business With Social Media
Donna Vieira, Director of Marketing and Communications, Curley Direct
John Foley, President & CEO, interlinkONE, inc.
In this session, hear how companies can grow their business through online marketing initiatives, including strategies, plans and tactics for incorporating social media into multi-channel marketing campaigns.
● Understand how your target audience communicates in the various channels and how getting noticed is most important.
● Learn how to drive traffic from your marketing campaigns and how lead generation is done in a multi-channel effort.
● Learn from real examples and case studies on how to blend traditional marketing methods with online channels.
● You will take away immediate actionable ideas for your business -- for your website, social media channels, email campaigns, and more.
● Learn best practices for social networking, SEO, and website design.

 

1:55 PM - 2:40 PM

Making Compliance and Social Media Play Nice Together
Matt Kelly, Editor, Compliance Week
Everyone knows employees can use social media foolishly and get companies into regulatory trouble. But how can companies encourage use of social media to further your business, and stay in compliance with regulatory requirements? This panel discussion explores wise social media policy: its creation, compliance and enforcement.
● How social media can be harnessed properly, rather than fall victim to companies' reflexive impulse to restrict use and create compliance risks.
● Hear from several in-house compliance officers on how they approach social media not as an innately bad thing, but a powerful business tool if used properly.
● Learn how to consider litigation risks and proper storage policy for social media content, and what regulatory regimes they should heed most while launching social media outreach.

 

1:55 PM - 2:40 PM

Design Considerations For Social Networks: Identity, Graphs, Streams & Social Objects
Mike Gotta, Senior Technology Solutions Manager, Enterprise Social Software, Cisco
How are new ways of sharing information and collaborating enabled through effective design of “social infrastructure” – what are the architectural building blocks? This session examines topics such as: how profiles enable co-creation of employee identity; and how social graphs, activity streams and social objects enhance community-building and social networking.
● Understand how technology helps enable social networking within the enterprise.
● How user experience needs influence  the design of social network sites and social networking services.
● Learn which new skills are needed within IT organizations.

 

2:50 PM - 3:35 PM

Social Media as Business Records
Carl Weise, Industry Advisor, AIIM International
With Social Media—Twitter, LinkedIn, Facebook and others—important business information can be created. What content are records of the organization and how can we capture, maintain and retain these important information assets for the protection of the organization?
● How to identify, with social media content, the difference between business records and other content.
● The strategies that organizations are using to protect important business information assets.
● The apps and archiving tools that can enable us to capture the important business records.

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