The way we consume digital content has changed dramatically over the last few years. Google, in many ways, has become the primary way that we access all digital content. Not just the more traditional type of content we all know and love, like magazines, books, newspapers, and videos, but also marketing information such as coupons, offers, sales, press releases, and ads. These seemingly disparate industries are being thrust together as content primarily because they are all being distributed the same way: through the Internet. And, with minimal distribution costs and the fact that nearly everyone is a content creator these days, getting your digital content actually seen, heard, or read has become increasingly difficult. In essence, detailed metrics have turned digital distribution of content into direct marketing. Digital-based content has been getting all the attention, but it often is just a debutant in search of a product, a business model, and a market. Paper-based content, on the other hand, is no longer the media darling it once was, but often drives most of the revenue. How will these mediums coexist? How will social media, Google, emails, and interactivity enhance content discoverability? How will publishers remain relevant? What impact will the rapid rise of e-reading devices (tablets, e-paper e-readers, smartphones) have on print and digital content? These are some of the questions answered in this session.