Implementing Cross Media Solutions
Speaker | Jeff Pinkin | EVP Business Development | Corporate Communications Group
13 Jun, 2012 | 1:00 pm - 1:45 pm
Implementing cross-media campaigns allows you to reach consumers across print and digital media channels with consistent messages that are most relevant to each individual recipient -- in content, presentation, timeliness and channel. We’ll explore the critical design, content, interactivity and data-integrity requirements needed to deliver highly-consistent messaging and branding across all channels in the media mix. Key topics that will be explored include:
1. What are key considerations in selecting a solution for your business?
2. What are the primary areas of focus in the creation of a successful campaign?
3. What are the most common cross media implementation pitfalls?