The Role of Mobile in Promotional Print Marketing

Moderator |  Matt Rees  | Senior Consultant | InfoTrends
Speaker |  Eddy Hagen  | Managing Director | VIGC
Speaker |  Val DiGiacinto  | President | Val DiGiacinto & Partners, Inc.
13 Jun, 2012 | 3:45 pm - 4:30 pm

There are three things that every consumer always has within reach…car keys, a wallet and a mobile phone.  Marketers of all sizes are working to combine the power of mobile and print and trying to get the consumer to jump in his car and pull out that wallet in their store.  Mobile calls-to-action featuring an SMS keyword and short code or mobile bar code transform traditional media into interactive and actionable communications. This session will share results from a recently completed InfoTrends Study titled Mobile Technology: Making Print Interactive. You will hear how savvy marketers more effectively get the word out by blending print, SMS, the mobile Web and branded applications to drive business results.