For years, we have been hearing about the important role that content plays in marketing and publishing communication. Recently, however it’s role has taken on a new urgency as we look for more efficient ways to reach our customers and constituents. It has become the standard requirement in almost every vertical market.
The advent of eMedia channels (such as searchable web, tablet, mobile, social media, email, etc.) doesn’t just supplement the demands once dominated by commercial print, it completely changed the dynamics of messaging and communication.
Whether you are publishing content as a function of marketing and sales support, or in magazines and newspapers, the need for pinpointed and timely messaging has become mission critical. The market strategy, production tools, and processes must be realigned to meet this important requirement.
Learn and share real-world experiences, work arounds and success stories at ON DEMAND Expo. Supported by the best expert panels, attendees have an opportunity to soak in ideas, concepts, and working strategies that will bridge their business forward to new markets, new revenue streams and a brighter long-term outlook.
In addition to the Cross-Media Technology Pavilion, the 2012 Conference features the following tracks:
You'll also have access to info360 Conference & Expo—gain actionable insight that can be applied to all industries to enhance the bottom line. info360 focuses on smart, cost-effective and practical IT solutions representing the intersection of marketing behavior, information technology and culture in a demanding and fast-moving marketplace.