A Picture is Worth a Thousand Words…And It’s Profitable!

In a challenging economy, photo merchandising represents one of the bright spots. This broad category includes items like photo greeting cards, photo books, photo calendars, enlargements, and photo mugs. These items have captured the attention of consumers and retailers alike. Consumers like them because they make good gifts, and retailers like them because they are high-margin products. Print service providers should like them because they represent a new revenue stream. Attend this session and learn about the opportunity that photo gifts can represent in a tough economy.

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