How to Build the Business Case for and De-Mystify TransPromo Communications

Speaker |  Tom Lee  | Director, Customer Experience and Advocacy | Océ North America
Speaker |  Elizabeth Gooding  | President | Insight Forums
20 Apr, 2010 | 1:00 pm - 1:50 pm

“If you build it, they will come” may have worked for Kevin Costner, but that approach is unlikely to work for the rest of us. Before you buy into TransPromo, attend this practical session and learn how to build a business case that lays the groundwork for success.

• Key insights on measurement to identify and increase the ROI of TransPromo communications.
• How to communicate the business case for Transpromo to the stakeholders who are critical to its success.
• How to realistically assess the costs and benefits of the hardware, software and process investments that make up a typical TransPromo initiative.




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