How to Drive TransPromo & Direct Mail Business Opportunities

Speaker |  Carlyn Campbell  | Document Production Systems & Support | Equitable Life & Casualty
Speaker |  Karen Lytle  | Executive Vice President | Lytrod Software, Inc.
21 Apr, 2010 | 3:00 pm - 3:50 pm

This session will provide a general overview of variable data print technologies and their various strengths, focusing primarily on VIPP technology.

• Understand the major technologies behind VDP and what strengths and weaknesses each have to offer.
• How TransPromo may be implemented cost effectively and what benefits it can bring to your business.
• Learn effective means of marketing and decreasing turnaround time for direct mail applications.
• About a new cost effective digital print technology for document security.
• How to utilize your existing data, be it database, web, or mainframe, to generate effective personalized campaigns.




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