How to Increase a Customer’s Spend with Color

Speaker |  Travis Howe  | VP of Sales | One2One Communications
Speaker |  Mike Bryant  | Marketing Analytics Practice Leader | InfoPrint Solutions Company
20 Apr, 2010 | 2:00 pm - 2:50 pm

This session examines the creation of a colorful, customized and targeted marketing campaign for a top hotel operator. Pilot results showed a double-digit increase in customer responses via the use of color and customization. This session discusses the TransPromo pilot with tips for developing successful campaigns.

• How valuable color and personalization is to an increased ROI and customer retention. The proof is in the numbers!
• The ever-growing need and benefit of having strong, accurate data analytics to make customers feel connected and boost purchase behavior.




This site is best viewed in: IE 7+, Safari 2+,Firefox 2+, Chrome