How the Texas Department of Transportation Designed and Implemented its Customized Transactional Document Capabilities
Speaker | Ashini Desai | Technical Program Manager | Xerox Corporation
Speaker | Brian Ray | Solutions Architect | Xerox Corporation
20 Apr, 2010 | 3:00 pm - 3:50 pm
The Texas Department of Transportation redesigned and implemented the print and electronic production of transactional customer communications, a deployment that incorporated technology to enhance the print and mail workflow and reconciliation. Attend and learn how they expanded composition capabilities by using data-driven images and content for personalized, compelling documents.
• Explore a redesigned document with customized variable content and data-driven images, which increase the impact and effectiveness of the communication.
• Examine the advantages of using automated scripts and alerts from file acknowledgement (handshake) to the mail date confirmation to ensure data integrity and job status checks.
• How to create a closed-loop mail reconciliation process by incorporating custom technology and partnering with the print production teams and the customer.
• Understand the importance of engaging stakeholders to increase acceptance of the re-engineered product.


