carolyn davidson logo designs

Davidson studied graphic design at Portland State University. Phil Knight, an eventual co-founder of Nike, Inc, was teaching an accounting class and took note of […] Davidson designed the swoosh, perhaps the most recognizable logo of the 20th century. We all know the famous swoosh—it’s undeniably one of the most recognisable logos in the world! The Nike swoosh logo was designed by Carolyn Davidson, a graphic design student at Portland State University. In 1971, Davidson was approached by Nike to create a brand new identity for the brand. She was born in 1943.

The brief: to communicate and express ‘a sense of fluidity and motion’ (Design Indaba 2017) and to be entirely separate from its competition which at the time was brands such as Puma and Adidas. In 1971, Carolyn Davidson, a graphic design student, was asked by Phil Knight to design a logo for his company, Nike. Check out the table below to get complete information on Carolyn Davidson.

In 1971, Carolyn Davidson was a design student at Portland State University. Carolyn Davidson, a student at Portland State University during the time Knight taught there, created the logo, attempting to convey motion in its design. She was paid just $35 for her work. Pressed by a tight deadline, company’s co-founder, Phil Knight approached Davidson in 1971 to craft the logo. After some work on the logo, Davidson then handed the design over to Knight for a mere $35.

Davidson charged Knight $75 for the design and worked for the company until 1980. The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh. Carolyn Davidson, the woman behind Nike's signature, tells how a chance meeting with Phil Knight led to the creation of one of the most famous logos in the world. Carolyn Davidson is the woman who designed it. Carolyn Davidson is a graphic designer from Portland, Oregon. Knight launched his athletic shoe brand with the swoosh on the side (despite initially saying he didn't love the logo), and it has since become one of the most famous athletic shoe and gear brands of all time. Carolyn Davidson Carolyn Davidson is a graphic designer best known for designing the Nike logo. Though Davidson came out with several concepts, in the end, Knight chose the “Swoosh” as Nike’s logo. Who is Carolyn Davidson?