The five insights are: We humans imitate each other.
Reviewed in the United States on December 5, 2017 This was a very interesting and entertaining book to read, and I felt as if the author did a great job at providing very basic concepts that help describe the things that influence behavior, beliefs, and lifestyles. In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. For anyone trying to limit the impact of unwanted influences in their life or wanting to take advantage of the powers of subtle persuasion, Invisible Influence brings to light the once “hidden forces that shape behavior.” Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger I have reviewed a lot of books on pop psychology, behavioral economics, “influence science,” and this is just another in the pile. These books compete on the shelf namely by the twist they put on the title and how nice the design of the cover is, they mostly say the same things. Invisible Influence: The Hidden Forces that Shape Behavior – Book Discussion & Review How much of our decision making is truly born out of our own deeply held beliefs and values rather than a product of messaging from brands and media or the social influence of our family, friends, and peers? Invisible Influence: The Hidden Forces That Shape Behavior Audible Audiobook – Unabridged Jonah Berger (Author), Keith Nobbs (Narrator), Simon & Schuster Audio (Publisher) 4.3 out of 5 stars 154 ratings See all formats and editions
It organizes the experimental results of the science of social behavior into five insights, each of which has implications for marketers. Invisible Influence is about the simple, subtle and often surprising ways others affect our behavior.
“Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit
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