General Session: The War Against Print and How to Survive It

Moderator |  Charles Corr  | VP, Corporate Strategy | Mimeo.com
Panelist |  Ben Cooper  | Executive Director | The Print Council
Panelist |  Jeffrey Hayzlett  | Chief Marketing Officer | Eastman Kodak Company
Panelist |  Steve Sherman  | Director, Document Automation & Production Service (DAPS) | U.S. Defense Logistics Agency, Department of Defense
21 Apr, 2010 | 10:00 am - 10:45 am

Print is under attack as being expensive, harmful to the economy and a poor investment. Next to tobacco, paper and print are the most vilified industries. What is the future of print and paper in the Internet age? Is the 550 year market enabled by Gutenberg at an end? We will discuss the facts and arm you with both insight and practical advice on how to promote the benefits of print.




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