Open to all attendees!
Tuesday, April 20 • 8:30 AM - 9:00 AM
Future of the Industry Address: Print Opportunities in an Interactive World
|Jeff Hayes, President, InfoTrends|
The digital transformation of the marketing, publishing, transaction, photo, and packaging industries continues to gather speed. The reality is that traditional print methods are in decline, while on demand printing has become mainstream. For printers that have made the right investments in technology and sales resources, advanced digital printing services such as personalization and web-to-print are providing lucrative opportunities. Yet marketing executives, publishers, and other end customers continue to optimize their spending across all forms of media. What are the opportunities for print in a world increasingly dominated by on-line, mobile, and social media programs? Hear InfoTrends’ perspectives on the future of the industry and where you need to be investing for long term success.
Tuesday, April 20 • 9:00 AM - 10:00 AM
Opening Keynote Address: CMO Spotlight
Moderated by Gina Testa, Vice President, Graphic Communications, Xerox Corporation
Walter DeCasas, Marketing Manager, Chrysler, LLC
Shelley Diamond, Worldwide Managing Partner, Y&R
Matthew Downey, Vice President of Business Development, Anderson Direct
Doug Neil, Senior Vice President of Digital Marketing, Universal Studios
Alan Scott, CMO Council and Former SVP and CMO, Dow Jones and Company
The new economy and the new and much more frugal buyers that drive it are forcing both consumer and B2B marketers to fundamentally rethink they way they reach their audiences. At the same time, it’s increasingly clear that the explosion of 1:1 cross-media marketing, online social media and other forms of communication will continue to consume larger and larger chunks of corporate marketing budgets as those technologies evolve and user adoption grows.
This all-star keynote panel brings together some of the world’s top marketing minds to examine where print fits in this new marketing landscape, how their print-related marketing strategies have shifted over the past year or two, how they’re likely to evolve in the near term based on volatile economic conditions and consumer buying behavior, and what they’ll be looking for from their print and other marketing vendors in the months and years ahead.
Tuesday, April 20 • 10:00 AM - 10:50 AM
General Session: 50 Ideas in 50 Minutes
Moderated by Mal Baboyian, President, Production Printing Systems, Océ North America
John Mahoney, President & CEO, The Mahoney Company
Debbie Pavletich, IPMA International President, Graphic Services Manager, Briggs & Stratton Corporation
Frank Campagna, ColorPage, a division of Tri-State Associated Services, Inc.
Roger A. Chamberlain, Secretary & Manager, Administrative Services, The Cincinnati Insurance Company
This fast-paced and informative keynote features a panel of industry veterans and experts who will share a lifetime’s worth of digital printing experience in only 50 minutes. Each panelist will have exactly one minute to provide an idea for improving your print shop and this will continue, in turn, for 50 minutes. Be prepared to take notes while you take in this energetic, entertaining and exhilarating exchange of ideas.
Wednesday, April 21 • 8:30 AM - 9:15 AM
General Session: Improving Your Bottom Line in a Tough Economy
Your bottom line reflects both your performance in the marketplace and the efficiency of your business. This session offers guidance for managing today while preparing for the future under current economic pressures. Attend and learn about the inevitable trends facing the industry and leave with ideas to improve your profitability by consistently delivering value to your customers while improving business processes.
Wednesday, April 21 • 9:15 AM - 10:00 AM
General Session: Improving Your Competitive Position: Rethinking Your Business Model
Ken Garner, President, MFSA
An unprecedented convergence of societal, economic and industry specific issues threaten the current composition and structure of the printing, mailing, and fulfillment industries. This reality is forcing these industries and the companies that comprise them to critically examine their business models and value propositions. This session reviews the groundbreaking work of a collaboration of industry associations who are working to create a fresh, more compelling business model for companies who want to better position themselves for future success.
· Why maintaining the status quo may be a recipe for business failure.
· Business strategies to help you survive the current environment and succeed in the future.
· Where you can turn for support as you transition your business.
Wednesday, April 21 • 10:00 AM - 10:45 AM
General Session: The War Against Print and How to Survive It
Moderated by Charlie Corr, VP, Corporate Strategy, Mimeo.com
Steve Sherman, Director, Document Automation & Production Service (DAPS), U.S. Defense Logistics Agency, Department of Defense
Jeffrey Hayzlett, Chief Marketing Officer, Eastman Kodak Company
Ben Cooper, Executive Director, The Print Council
Print is under attack as being expensive, harmful to the economy and a poor investment. Next to tobacco, paper and print are the most vilified industries. What is the future of print and paper in the Internet age? Is the 550 year market enabled by Gutenberg at an end? We will discuss the facts and arm you with both insight and practical advice on how to promote the benefits of print.
To see who spoke last year, download the 2009 Conference Brochure.