Creative Ideas for Sales & New Business Development in Web-to-Print & Variable Printing

The business of printing and mailing is centered on positive and aggressive sales and business development. If you’re stuck in the “quote, negotiate, print, deliver” mode of printing, your business may not last long. This session will help you focus your selling tactics to catapult your business to the next level.

• How to define a sales plan that includes critical factors like prospecting, getting the prospect’s attention, pricing and promotions.
• How to develop a creative, solution-based selling approach that brings together your offerings—I.T., eServices, Web-to-print and variable print products—to provide the best solution.
• How to match the key benefits of you service offerings with the right person at the client’s organization.
• How to harness the efforts of all parts of your organization—from sales to technical staff—to best meet client needs.

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