The Business Case for Offering Mailing Services

Speaker |  John Rafner  | Managing Director | Nice Lines Direct Mail, Inc.
21 Apr, 2010 | 1:00 pm - 1:50 pm

Increasingly, printers are adding mailing services to their portfolios. Attend this session and explore the myriad questions that you must ask before entering the mailing business.

• The basics about mail processing equipment and software.
• What you should be extra cautious about.
• How to position your company with your clients.
• The fundamentals of database management and software.
 




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