What You Need to Know about Data Management in the Age of Personalization

As the level of personalization increases, the importance of properly cleansing, merging, creating database links through relational databases, and correct poor postal addressing becomes critical.

• How to efficiently dedupe databases, clean out blanks, merge data fields, establish rule statements in databases and format databases for transfer or merging.
• How to create highly personalized data by linking multiple databases together through the use of relational databases.
• What to do with addresses that will not pass through the CASS and DPV process.
• How to correct addresses that pass CASS and DPV but fail to pass NCOA.

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