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Zoratti is Vice President, Global Solutions Marketing, responsible for strategic marketing planning, key account relationships and new business development at InfoPrint. She is currently leading a new Precision Promotion initiative with the Chief Marketing Officer Council to drive market adoption and use of TransPromo practices -- the meshing of database-driven, print on-demand color technology with more targeted and personalized promotional messaging on monthly statements, documents and invoices. TransPromo demand generation programs have been highly successful in driving response to customer up-sell, cross-sell and co-merchandising campaigns.