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Top Stories
Eight Document Management Guidelines to Benefit the Environment and Your Bottom Line
Hosted vs. On-Site Web-to-Print: Making the Right Call
Herding Cats! 4 Steps to Successful Opt-In Marketing in a VAR/Channel Environment
Mind Your Own Business
Marketing Automation: Efficiency is the Killer App
Product Case Studies
Maine Uses Xerox’s Direct Marketing Expertise to Drive Tourism
ON DEMAND Conference & Expo Information
ON DEMAND 2009 Conference Slides
ON DEMAND 2010 Show Highlights
Eight Document Management Guidelines to Benefit the Environment and Your Bottom Line
Recent industry surveys indicate that businesses want to implement document management practices that are more environmentally responsible (“The Black Book of Outsourcing 2009 Green Survey,” Brown Wilson Group, Inc.). Organizations are also looking for ways to reduce costs, particularly in light of the current economic downturn.
Companies concerned about the environment, such as Bremer Financial Services, are initiating document management practices that can achieve both goals. “Through initiatives such as moving print production to copiers that can print on both sides of a page, we have reduced paper consumption and realized thousands of dollars in cost savings,” notes Dolores Hoffman, supervisor of administrative services and facilities management for Bremer Facilities Department. continued
Hosted vs. On-Site Web-to-Print: Making the Right Call
The question is no longer “Should I implement Web-to-Print?” but “Which Web-to-Print is right for me?”
Once you decide to embrace Web-to-Print, the next big decision is whether to go with an off-site or on-site solution. There are advantages to both, and the purpose of this article is to analyze key factors that may determine which one is right for your organization.
You may want to consider a vendor that offers the same software in either configuration. This scenario offers the flexibility needed to change direction without dramatically increasing costs. These include costs to switch applications, retrain users, transfer documents, change job ticketing as well as setup pricing, paper and finishing again. Some vendors use software with a very limited feature set for off-site hosting and a totally different software application for on-site. Changing modes could be the same as going to a different company for a new solution. continued
Herding Cats! 4 Steps to Successful Opt-In Marketing in a VAR/Channel Environment
Herding Cats… it’s a funny concept, though a bit over-used. Everyone has their own vision of what this mythical “Cat Herd” would look like, but the concept is nearly universal. Why? Everyone knows that getting cats to go in the same direction, eat the same thing, and behave the same way is nearly impossible. Well, the only critter I know to be as finicky as a cat would have to be the VAR (Value Added Resellers).
That independent minded reseller of goods and services often knows the product as well, or better, than the manufacturer. They have tried to get corporate marketing to help market to the end customer for years, and have been universally underwhelmed at the results. Not for a lack of trying on anyone’s part, but for a lack of effect. continued
Marketing Automation: Efficiency is the Killer App
Working efficiently is a business imperative in today’s competitive global marketplace. Marketing strategies must now expand to include cultural norms, buying criteria, and selling propositions for dozens of international locales and partners. Marketing teams must schedule, collaborate, and review print, broadcast, and multimedia material among themselves and many creative and production partners. As worldwide operations become more and more complex, marketing, creative, and production professionals are continually challenged to do more with less without compromising quality or effectiveness. Marketing and brand managers with bottom-line responsibility are forced to take a much closer look at process automation and efficiency to meet these new business challenges, and are turning to technology to enhance efficiency and eliminate costly manual processes.
Interest in cool marketing tools is not new, although the blend of cutting-edge technology with the strict discipline of process management is emerging under the category name of “marketing automation.” Marketing automation is growing in many segments of the corporate landscape. continued
Maine Uses Xerox’s Direct Marketing Expertise to Drive Tourism
The Maine Office of Tourism needed to alter their direct marketing techniques to provide visitors with information that would interest and attract them to the state’s many offerings. The largest industry in Maine is tourism, and with Xerox equipment and services the office was able to provide hikers, beachgoers and antique-seekers with information relative to their interests and persuade them to visit.
The Maine Office of Tourism serves as the marketing organization for the state’s travel-related businesses and is responsible for supporting and growing tourism. The office’s successful outreach to a broad array of potential visitors with a wide range of diverse interests is vital to the success of Maine’s travel industry.
Seeking a competitive edge in the high-stakes contest for tourist dollars, the Maine Office of Tourism participated in a pilot program provided by the Xerox 1:1 Lab, a unique proving ground for the power of fully variable direct marketing for a variety of industries. The Lab sets up and implements tests to compare an organization’s traditional, static and direct mail with data-driven 1:1 direct marketing. continued
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ON DEMAND 2009 Conference Slides
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Web-to-Print: Separating Fact From Fiction
Shawn Allison
President, Think Big Solutions
Selling into Vertical Markets Using Personalization
Arie Abecassis
President, MindFireInc.
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ON DEMAND 2010 Show Highlights
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