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Top Stories
Hosting vs. Licensed: The Second Most Important W2P Decision You’ll Make
Don’t Let Mistakes with Personalized URLs Blow Up a Perfectly Good Marketing Campaign
2010 Conference Session Highlights
Multichannel Marketing: The Proof is in the Results
Mind Your Own Business
Just-in-Time Management Doesn’t Work for Cash
Product Case Studies
Database Leader Now Ready for Printing, Too
ON DEMAND Conference & Expo Information
ON DEMAND 2010 Show Highlights
Hosting vs. Licensed: The Second Most Important W2P Decision You’ll Make
These days, everybody either has a Web-to-Print solution or is planning to acquire one. As the saying goes, we have “crossed the chasm” and now Web-to-Print is not a luxury or curiosity, but rather an essential tool for gaining business and increasing efficiency.
If you are in the camp that is planning to acquire a Web-to-Print solution, you’ve made the right call. However, the decision-making process is just beginning. continued
Don’t Let Mistakes with Personalized URLs Blow Up a Perfectly Good Marketing Campaign
One of the jobs of any marketing professional is to make sure that the explosions generated by a marketing campaign are controlled and kept to a minimum. Everyone wants an “explosion of customer interest”, but no one wants a “firestorm of customer complaints” or an “eruption of angry salespeople” that you may get when adopting a process and technology that is new, or untested to your specific market.
Over the last few years, personalized URLs have been hailed as the “big bang” of direct marketing. With personalized URLs, you give users the impression that you created the entire marketing campaign just for them. After sending the direct mail or email campaign with the recipient’s personalized URL splashed in big font across the marketing piece, the marketer sits back expecting a tremendous response to the campaign, but the only loud noise you hear is the growling stomachs of a sales department hungry for real leads. continued
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2010 Conference Session Highlights
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Multichannel Marketing: The Proof is in the Results
The proof keeps pouring in that multichannel campaigns are more effective – up to 35 percent more likely to deliver customers – than print-only programs. According to an InfoTrends study in January, 2009, that number jumps to 50 percent if the campaign is highly personalized.
While this is certainly not a brand-new discussion, the difference today is all about innovation and technology. Almost every day, new advances in both software and equipment emerge that allow marketers to identify the higher-return targets and execute campaigns that drive greater ROI. continued
Just-in-Time Management Doesn’t Work for Cash
Don’t trust anyone who disputes how crucial old-fashioned cashflow is. There's no doubt about it: Cash is the lifeblood of a business. Most companies that fail do so because they can’t manage growth, which often relates to a cash shortage. This article raises some important questions you should ask when you’re thinking of growing your company. continued
Database Leader Now Ready for Printing, Too
When marketers need a great list, many turn to infoUSA and its database of 210 million U.S. consumers and 14 million U.S. businesses. Now businesses can turn to infoUSA for outstanding printing as well. continued
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ON DEMAND 2010 Highlights
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