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Top Stories
Don't Stop the Presses: Printing in the Digital Age
Sold on Transactional Document Marketing? Now Build Your Infrastructure
2010 Conference Session Highlights
High Octane Variable Data
Product Case Studies
MPI Transforms Service Portfolio
ON DEMAND Conference & Expo Information
ON DEMAND 2010 Show Highlights
Don't Stop the Presses: Printing in the Digital Age
There is something to be said about receiving a handwritten card in the mail or sitting down to relax with a glass of wine and favorite magazine. Unfortunately, these times are becoming few and far between. Hectic schedules have caused us to shoot the occasional e-card, catch up on the daily news online or e-mail a party invitation. While electronic communication is convenient, what truly resonates with your target audience when it comes to marketing collateral?
Electronic communication has obvious benefits of its own, but the physicality and tangibility of print collateral connects with us on a different level helping to maximize response. continued
Sold on Transactional Document Marketing? Now Build Your Infrastructure
Everyone seems ready to agree that marketing via your transaction documents is worth the effort and investment. Now the question becomes, what does it take to transform statements and invoices into marketing tools that strengthen customer relationships?
For starters, you’ll need a team of engaged stakeholders from marketing, IT, billing, production print and perhaps support from outside consultancies to help you create a strategy, collaborate on messaging and information design, implement an infrastructure, integrate new systems into an existing one, or provide project management expertise. Achieving results means setting clear goals and new ways of engaging people, processes and technology. continued
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2010 Conference Session Highlights
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High Octane Variable Data
Data is the fuel that makes variable data (VD) work with print, web, email, and even with mobile media. The question is, “What octane of data are you working with”? There are many people just adding a name someplace in the document and believe they are doing personalization. This has become commodity VD. Why? Because it is not that difficult and it really is not personalizing the piece to a person. Just like gasoline in your car, the lower octane gas can cause a loss of power, knocking in your engine, hesitation and a dirty buildup in your engine. The bottom line, if your data is lacking the power to truly personalize variable content in the documents it will not give you the lift in response rates, conversion rates, sales or lead generation that your customer expects with variable data. So how do you super charge your data (raise the octane) to the next level so it will be more effective in your customer’s campaign? continued
MPI Transforms Service Portfolio
A family-run company based in Louisville, KY, MPI Commercial and Digital Printing has been in business since 1973. MPI has grown from a quick printer to a full-service provider, offering everything from variable data to large-format printing along with design and pre-press services.
In 2006, MPI began transitioning from a quick print provider to a “one-stop” service provider, adding equipment and capabilities to meet the growing need for digital printing, variable data projects, design work and more.
“Our manual pricelist system was sufficient for running a ‘quick print’ operation, but it soon became clear that as we grew into a complete print service provider we needed a real business management solution,” said Todd Warren, owner of MPI. The company began a 12-month review of the available options. continued
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