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Top Stories
Reducing Fleet Management Costs in a Tight Economy
How to Stand Out From the Pack with Digital Apps
2010 Conference Session Highlights
How Ford Motor Company Maximizes the Power of Personalized Direct Marketing
Product Case Studies
Toll Brothers: Always Leading the Way
ON DEMAND Conference & Expo Information
ON DEMAND 2010 Show Highlights
Reducing Fleet Management Costs in a Tight Economy
Today, more than ever, organizations are carefully examining budgets and looking to cut costs. Optimizing the office print/copy/fax fleet— whether managed internally or outsourced—can help save money and increase efficiency in a tight economy.
Industry research indicates that companies spend between two and three percent of their annual revenues on document-related issues. According to Gartner, by better managing their office printing and copying, these companies can reduce their document output spending and copying by up to 30 percent (“Q&A for Overcoming Obstacles in Managing Office Printing,” Ken Weilerstein, March 2008). That means a two billion dollar company spending an estimated $60 million a year in document output can potentially realize up to $18 million in savings. continued
How to Stand Out From the Pack with Digital Apps
Leading industry market research firms verify what many print providers already know: digital color is the growth segment for printing. In fact, market-research firm Caslon, Inc. projects North American growth to be long-term, with 2007 page volume of 30 billion pages reaching 800 billion by 2022.
As many successful printing companies incorporate digital color into its growth strategy how does one differentiate and succeed in an increasingly crowded space? continued
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2010 Conference Session Highlights
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How Ford Motor Company Maximizes the Power of Personalized Direct Marketing
Most marketing executives understand the importance of going beyond simple name and address personalization to reach their audience, but few are actually doing it. The holdup is often a result of marketers not utilizing the data they already have and not knowing how to incorporate it effectively into consumer communications. Luckily, it’s not as hard as one would think.
Much of the information marketers need is at their fingertips. For instance, customer billing records are a great place to start and can add insight to purchasing information and spending patterns. The result could be a personalized credit card statement that includes ads based on a consumer’s last trip to the grocery store. It’s also important to keep track of what previous outreach resonated with the customer and the channel that elicited the response. continued
Toll Brothers: Always Leading the Way
Toll Brothers, Inc. is the nation’s leading builder of luxury homes. The company began business in 1967 and became a public company in 1986. Toll Brothers serves move-up, empty-nester, active-adult and second-home homebuyers and operates in 21 states. It also operates its own architectural, engineering, mortgage, title, land development and land sale, golf course development and management and landscape subsidiaries.
The company’s headquarters is in Horsham, Pennsylvania where a very active marketing department serves the Toll Brothers communities. Creating applications like flyers, post cards, and other full-color glossy materials that promote the homes, the marketing management team began reviewing the actual cost—in both dollars and speed to market—of sending these pieces out for print. continued
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