|
Top Stories
Transform Procurement into Powerful Financial Management Function
Local Print Buyer Study Outlines a Positive Sales and Marketing Approach for Regional Printers
Inkjet Color Printing: Price Yourself Into a Market
ON DEMAND 2010 Conference Slides
General Session Slides: Improving Your Bottom Line in a Tough Economy
Conference Session Slides: Successfully Delivering Multi-Channel Marketing Solutions
Conference Session Slides: How to Start Up and Rev Up Your Web-to-Print System
Transform Procurement into Powerful Financial Management Function
Wikipedia -- the popular Internet encyclopedia -- defines procurement as "the acquisition of goods and/or services at the best possible total cost of ownership, in the right quality and quantity, at the right time, in the right place and from the right source for the direct benefit or use of corporations, individuals, or even governments, generally via a contract, or it can be the same way selection for human resource. Simple procurement may involve nothing more than repeat purchasing. Complex procurement could involve finding long term partners – or even 'co-destiny' suppliers that might fundamentally commit one organization to another. Procurement can refer to buying, outsourcing, etc of any resources."
What this definition does not address is the importance of procurement to an organization's bottom line. continued
Local Print Buyer Study Outlines a Positive Sales and Marketing Approach for Regional Printers
The prognosis for the printing industry has not been good, yet a group of local New York State printers took action. Determined that they needed to see new facts and a broader view of new business opportunities, they sponsored a comprehensive 6-month Multi-Client Marketing Research Study conducted by Partner Providers Inc. a New York Based Marketing and Business Development firm.
The goals of the study were simple: To conduct both primary and secondary research to provide the sponsors new ideas, tactics and strategies from which they can determine market metrics and develop and launch a credible business development campaign. continued
Inkjet Color Printing: Price Yourself Into a Market
Along with more business opportunities, high-speed color inkjet printing adds a twist for print professionals: calculating the true cost of those color jobs. This territory may be uncharted, but that doesn’t mean you have to get lost. Shop owners and management, sales order estimators, production staff -- and customers -- can benefit from more predictable pricing.
Quote those inkjet jobs wrong, and you could lose money. Overquote, and you can lose the job, but quote it right, and you could very well price yourself into a very hot market! continued
|
ON DEMAND 2010 Conference Slides
|
General Session Slides: Improving Your Bottom Line in a Tough Economy
Your bottom line reflects both your performance in the marketplace and the efficiency of your business. This session offered guidance for managing today while preparing for the future under current economic pressures. continued
Conference Session Slides: Successfully Delivering Multi-Channel Marketing Solutions
As printers make the transition to marketing service providers, they are discovering that for a marketing campaign to be truly effective, multiple channels must be used. This session explored how W.A. Wilde Company is making multi-touch marketing a reality—from print, to interactive, to mobile, and more. continued
Conference Session Slides: How to Start Up and Rev Up Your Web-to-Print System
This session described how to start-up and develop Web-to-print systems, which are fundamental to many of the best opportunities for profit and growth in today’s graphic communications industry. A panel of graphic communications leaders discussed how they used Web-to-print to create value for their customers and grow their businesses. continued
|
