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ON DEMAND Conference & Expo Begins in Just 3 Weeks!
We hope to see you April 20-22 at the Pennsylvania Convention Center
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Top Stories
TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center
The Real Benefits of Piece Level Tracking in Print Mail Production
2010 Conference Session Highlights
Eating the Whole Whale: How to Sell and Support Multi-Layered Companies
Let’s Get Down to Business at ON DEMAND 2010
Product Case Studies
Zebra Print Solutions Completes Jobs 30 Percent Faster
ON DEMAND Conference & Expo Information
ON DEMAND 2010 Show Highlights
TransPromo Transforms Bills and Statements from a Cost Center to a Revenue Center
There is considerable buzz around the notion of “TransPromo” lately – the concept of customizing common transactional documents like bills, statements and other customer correspondence with personalized messaging aimed at wooing existing customers. Additionally, the proliferation of smart phones means that TransPromo can easily include QR codes that enable customers to immediately reply and act upon offers. Experts extol the virtues of this one-to-one marketing approach and tout the value of documents that capitalize on knowledge collected about customers. By including relevant and personalized marketing content, monthly statements can rise above the din of competitive messages and transform into a beneficial marketing vehicle. continued
The Real Benefits of Piece Level Tracking in Print Mail Production
Piece level document tracking was first introduced nearly 20 years ago. The systems at that time were comprised of very expensive reading devices, typically line scan cameras, and high speed computers. These old systems were difficult to set up and configure and were not very reliable. The cameras required very bright near white light to function and changes in paper brightness and ambient light required a new configuration. Slight changes in print quality or registration would create frequent misreads which would stop or slow the print process and negate their value. These issues combined with the system investment turned many a print production manager away from deploying piece level tracking.
However, today many markets are requiring piece level tracking. HIPAA for a patient’s medical information, Sarbanes Oxley for financial information and Transpromo related document production and fulfillment nearly mandate that print production facilities must deploy industry best practices. Piece level tracking guarantees that all critical client documents are printed, combined into a proper packet and mailed. continued
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2010 Conference Session Highlights
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Eating the Whole Whale: How to Sell and Support Multi-Layered Companies
So, what does “Eating the Whole Whale” mean, anyway? It conjures up some pretty strange images to say the least! A man, with a bib, knife fork and salt shaker stands on the beach of a deserted island, licking his lips and hoping that a passing whale will stop in for an instant lunch...that’s more the stuff of cartoons than reality.
Most of us realize that the poor guy would not know what to do with the whale if he got one in the first place, but that does not stop him from dreaming, or take away from the fact that someday, he just may get the catch of a lifetime. continued
Let’s Get Down to Business at ON DEMAND 2010
The first major industry trade show of the year is just weeks away in Philadelphia. Are you ready? More importantly, are you ready for Real Business? For Xerox, ON DEMAND 2010 offers a great opportunity to connect with graphic communicators and share growth strategies for this turnaround economy.
Start the first day at the show at ON DEMAND’s Opening Keynote address, CMO Spotlight, Tuesday, April 20 from 9 – 10 a.m. I’ll be hosting a panel of marketing executives who will speak to how marketing has evolved to be relevant in today’s economy. We will also cover how print providers fit into this new marketing landscape and the future of print-related marketing strategies. You won’t want to miss what promises to be an informative, eye-opening discussion.
Throughout the show Xerox experts and customers will participate in a number of ON DEMAND presentations that are relevant to your business. continued
Zebra Print Solutions Completes Jobs 30 Percent Faster
Today, the commercial print providers that thrive are those willing to retool, offer a wider choice of services and invest strategically in the future. Such is the case with Zebra Print Solutions, a full-service print provider that is enjoying steady growth thanks to a three-part focus on helping customers succeed, improving processes and leveraging advanced technologies to drive productivity.
When leading technology, medical and educational firms need end-to-end communications solutions, chances are they turn to Zebra Print Solutions, located in the fast-growing Research Triangle Park area. The full-service print provider specializes in comprehensive logistical support and rapid delivery of complex, high-volume marketing and training materials. The constantly refined service portfolio includes design, prepress, digital and offset printing, bindery services, CD and DVD replication, scanning, archiving, variable data printing, mailing, fulfillment, advertising specialties and printshop management.
The firm attributes its successful near-25-year track record to three factors—understanding its customers’ business objectives and market conditions, continually improving process efficiency and a focus on accuracy. continued
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