|
Top Stories
Tips for Selling Digital Print to Marketers and Agencies
Breaking Through Print Sales Barriers
Product Case Studies
A&M Label: Embracing Interactive Print and Tracking Technologies
ON DEMAND 2010 Conference Slides
Conference Session Slides: A Picture is Worth a Thousand Words…And It’s Profitable!
Conference Session Slides: The Business Case for Offering Mailing Services
Tips for Selling Digital Print to Marketers and Agencies
A few years ago, I was talking with a print service provider about digital printing. At one point, he hailed his digital press as “a marketing machine.”
Of course, this isn’t necessarily news. Digital print technology has always been positioned as a marketing tool — given its ability to generate variable, relevant, high-impact marketing messages for clients, via personalized direct mail and custom collateral.
The nagging question is: Why are digital PSPs so hard-pressed (pardon the pun) in selling the fruits of this “marketing machine” to marketers and agencies?
Nobody has to convince digital print service providers that marketers and agencies are among the Holy Grails of Digital Sales. PSPs get it. They just aren’t getting the sale. How come? continued
Breaking Through Print Sales Barriers
One of the most annoying philosophies I hear for selling print is that prospecting is a “numbers game,” that requires you to wade through a long trail of rejections before you finally close the customer.
You’ve heard the old mantra: “With every no, you’re closer to a yes.”
Nonsense. Instead of patting yourself on the back for the 10%, 20% or 25% of leads you’re converting, remember that this approach guarantees that you’ll be losing up to 90% of your potential business. continued
A&M Label: Embracing Interactive Print and Tracking Technologies
Based in Wixom, Michigan, A&M Label is a family-owned business that produces stock and custom labels, cards, marketing materials, and promotional products in its 30,000 square-foot facility. A&M Label serves a variety of industries including entertainment, food and beverage, and automotive. Over the past 41 years, the company has continued to support the unique requirements of each and every customer that have come from changing market demands with leading edge technology and innovative printing solutions. Recent advances in variable digital printing make it affordable to foster the implementation of QR barcodes on a larger scale.
continued
|
ON DEMAND 2010 Conference Slides
|
Conference Session Slides: A Picture is Worth a Thousand Words…And It’s Profitable!
In a challenging economy, photo merchandising represents one of the bright spots. This broad category includes items like photo greeting cards, photo books, photo calendars, enlargements, and photo mugs. These items have captured the attention of consumers and retailers alike. continued
Conference Session Slides: The Business Case for Offering Mailing Services
Increasingly, printers are adding mailing services to their portfolios. This session explored the myriad questions that you must ask before entering the mailing business. continued
|
