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Top Stories
Walk the Walk: Using Your Digital Print Technology to Market Yourself
Growing Your Revenue through Referrals
The ROI of the Intelligent Mail® Barcode (IMB): Look in the Mirror, Not at the USPS
2010 Conference Session Highlights
Making it Personal: Variable Data Printing for Fun & Profit
G7: Key Adoption Considerations
Product Case Studies
Smartsourcing Your Customer Documents: Taking Control and Adding Value
ON DEMAND Conference & Expo Information
ON DEMAND 2010 Show Highlights
Walk the Walk: Using Your Digital Print Technology to Market Yourself
“This product is so good it sells itself!” Usually, this phrase is reserved for street vendors and late night infomercials and most of the time it’s a ploy to purchase something that will surely disappoint. However, digital print providers are in a somewhat unique position to actually sell themselves using the exact technology and campaigns they offer. When digital print providers market themselves, they can apply their own digital technologies to not only make their campaigns more relevant to each recipient, but to also drive better results than traditional methods and to let their prospects experience a sample, multi-channel campaign. continued
Growing your Revenue through Referrals
One of the best techniques for acquiring new business is not through cold calling or prospect lists. Yes, you heard right. The best method for new business comes through referrals from your existing customers.
Why is the referral so valuable?
1. Referrals come from people you already know.
You shorten the cycle of familiarity by simply working with someone who knows someone you know. Common ground already exists through a friendship, acquaintance or business relationship. This eases the pressure on the initial getting-to-know steps of selling. continued
The ROI of the Intelligent Mail® Barcode IMB: Look in the Mirror, Not at the USPS
In November 2009, new USPS discounts will be applied if you implement the Intelligent Mail® barcode (IMB) full-service option. If you haven’t heard the announcement, don’t worry, you didn’t miss much. Essentially, your organization could experience an additional $0.001 (Standard Mail) to $0.003 (First-Class Mail) of savings per mail piece over today’s discounts, if you’re already maximizing your potential discounts.
That being said, it is not time to be critical of the USPS’ discounting policy. It is time to look closely at your organization or your customer’s organization to discover the true Return on Investment (ROI) of the IMB. The benefits of the IMB far outweigh the fractions of a penny per mail piece that are visible above the surface. The real savings, efficiencies and ROI can be gained by exploiting the IMB to the fullest. continued
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2010 Conference Session Highlights
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Making it Personal: Variable Data Printing for Fun & Profit
In his 1737 Poor Richard’s Almanack, Ben Franklin printed an adage that was already 100 years old at the time, but is still true today. Franklin wrote that a penny saved “is twopence clear.” Today we say, “A penny saved is a penny earned.”
To put that in even more modern and specific terms, an organization’s profits can be enhanced both by increasing revenue as well as by decreasing costs. Fortunately, Variable Data Printing can do both! continued
G7: Key Adoption Considerations
There's been a great deal of buzz about G7 in the past few years. G7 is a calibration method and set of print aims. (GRACoL and SWOP are characterization data sets based on using the G7 method). G7 is often thought of as a must-have for large sheetfed and web operations. In smaller, more nimble shops many often wonder if there is any value in applying the G7 method, and if an ROI can be realized. After all, with smaller presses and shorter runs the savings are not as clear cut as they can be with larger presses. There are two main considerations to take into account. The first is what benefits you may realize from aiming at G7 targets. The second consideration is how much it will cost you to implement and maintain the G7 calibration. continued
Smartsourcing Your Customer Documents: Taking Control and Adding Value
Each day seems to bring with it a new industry buzzword, but here’s one that’s actually worth paying attention to: Smartsourcing.
It’s the subject of a bestseller by Thomas M. Koulopoulos and Tom Roloff. It’s a topic at countless seminars across the country. And it’s a wise strategy to consider in the area of customer communications.
In essence, smartsourcing is a more strategic approach to outsourcing. While lowering cost is still the goal, smartsourcing finds a way to do so without sacrificing control and innovation. Best of all, smartsourcing eliminates the “all or nothing” choice between in-house processing and outsourcing--which is often a dilemma when producing customer documents such as bills, statements, and policies. continued
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ON DEMAND 2010 Highlights
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