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Top Stories
Establishing Budgeted Hourly Rates Boosts Competitiveness
Presort and Post-Presort Software: You Need Both to Optimize Your Mailings
Mind Your Own Business
Style Flexing to Service your Customers Well
ON DEMAND 2010 Conference Slides
General Session Slides: Improving your Competitive Position: Rethinking your Business Model
Conference Session Slides: “Eating the Whole Whale”: How to Sell and Support Multi-Layered Companies
Conference Session Slides: Pricing for Survival
Establishing Budgeted Hourly Rates Boosts Competitiveness
Automobile mileage reimbursement rates are designed to represent the true cost of driving by comprehending insurance and maintenance costs as well as gas and oil. Similarly, to understand the true cost of a print job or communications campaign, in-plants need to account for salaries, equipment leases, power use and building rent as well as materials like ink and paper.
The best practice for capturing these costs is with hourly cost rates — also known as “Budgeted Hourly Rates (BHR)” — for each process or piece of equipment in the shop. Best practice further requires BHRs be re-calibrated at least once a year to reflect cost-structure shifts. continued
Presort and Post-Presort Software: You Need Both to Optimize Your Mailings
When it comes to mailing, there are two essential types of software: presort and post-presort. Mailers who use presort software alone do not realize the tremendous advantages that can be achieved by combining presort and post-presort software. Presort (or “pre-sort”) software focuses on mailing list maintenance, address verification, address quality, and mail sortation. Post-presort software specializes in managing data describing the mailing (piece weight, thickness, entry point, etc.), reports, and automating the process of transmitting the data to PostalOne!® for Intelligent Mail® Full-Service, FAST®, mail verification, distribution, and postage accounting. continued
Style Flexing to Service your Customers Well
I like to believe that most people in sales and service try hard to help customers and prospects make good decisions, but sometimes the people serving me use the same approach they do with everyone else. Why? Because they are not communicating with me the way I want and have a one-size-fits-all mentality. They are not conscious of the other person.
We all do it at one time or another, but the answer to this problem is “style flexing.” continued
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ON DEMAND 2010 Conference Slides
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General Session Slides: Improving your Competitive Position: Rethinking your Business Model
An unprecedented convergence of societal, economic and industry specific issues threaten the current composition and structure of the printing, mailing, and fulfillment industries. This reality is forcing these industries and the companies that comprise them to critically examine their business models and value propositions. This general session reviewed the groundbreaking work of a collaboration of industry associations who are working to create a fresh, more compelling business model for companies who want to better position themselves for future success. continued
Conference Session Slides: “Eating the Whole Whale”: How to Sell and Support Multi-Layered Companies
Today, keeping your most valued client relationships requires the means to sell, support and serve multi-layered companies. This session used real-life examples to show how to meet the marketing goals of corporate, VARs and distributed sales and channel partners with the same resources. continued
Conference Session Slides: Pricing for Survival
This session examined the impact of price deflation and practical ways to overcome this trend. Few industries with many of the same costs have such widely variant prices. This presentation focused not on what’s wrong, but on how to fix it. continued
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