ON DEMAND E-Newsletter April 20, 2011

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April 20, 2011

Save the Date for
ON DEMAND Expo
2012:

June 12-14, 2012
Javits Center, New York City

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Table of Contents

Top Stories

Is Your Managed Print Services (MPS) Program for Real?

The Digital Postpress Quandary

Mind Your Own Business

Why Waiting for the First Customer May Not Be a Great Idea

Hello? Who’s there?: Using Web Analytics to Grow Your Business

ON DEMAND 2011 Expo & Conference Presentations

The New Era of Printing & Publishing On Demand

Selling Strategies for Cross-Media Services

Top Stories
Is Your Managed Print Services (MPS) Program for Real? 
Managed Print Services, or MPS, as the name implies, involves managing the office print and copy process as a service. Your company can either manage the process internally or outsource it to a trusted service provider. MPS helps centralize the print and copy responsibility for the entire office in order to make smarter decisions across the company. A well-run MPS program can save time, money and improve productivity if done right. Here are some key ways to evaluate whether your organization is leveraging the full potential of what a comprehensive MPS program can deliver.
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The Digital Postpress Quandary 
So you’ve invested in digital printing and your sales representatives are out touting your newfound flexibility, cool front-end applications and improved customer responsiveness. A job comes through your web-portal, matched to a pre-tested job ticket it’s automatically checked, driven through prepress operations, imposed and queued to the press. The operator checks that the right paper is loaded, selects the job and go! Now what do you do … Outsource the finishing? Set up the finishing equipment manually? Welcome to the digital postpress quandary.
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Mind Your Own Business
Why Waiting for the First Customer May Not Be a Great Idea  
Over the last few years, I’ve had the privilege of attending a number of trade shows and conferences that were tailored to printers, mailers, and fulfillment companies. At those events, it can be quite exciting to talk to those in the industry that are early adopters of technologies and channels such as mobile and social media. These companies have already invested in new software or hardware, they’ve already updated their website to talk about the new solutions that they can offer, and they are taking time to train their employees, customers, and prospects about their enhanced capabilities.
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Hello? Who’s there?: Using Web Analytics to Grow Your Business 
While having a website is great for your business, knowing who is visiting and why you’re attracting them makes a big difference. Using Google Analytics, you can define where your website traffic is coming from.
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