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20 Jan, 2011
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Table of Contents
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Top Stories
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Closing the Circle – Locking Competitors Out
Today every printer, print service provider or marketing services provider must compete harder than ever to win business. Competition is encroaching from traditional and nontraditional places; down the street, across the country and across oceans and continents via the Internet. Once you win a new account it’s more important than ever to do everything possible to keep it.
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A Short 5 Part Course in Advanced Estimating
Let’s start with the basic premise that companies offering Estimating solutions and work flow tools all claim theirs is the best... Now that we are past that point, how can we objectively look at the differences and their significance? Grant for a moment that work flow systems are the Holy Grail and printers seek the best one to be in the forefront. Having established this, let's quickly analyze their functions and the conclusions.
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Product Case Studies
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Dayton City Paper: Turning Print Publication into Digital Media
Based in Dayton, Ohio, the Dayton City Paper is an alternative weekly magazine (on newsprint) serving Dayton and its surrounding suburbs. Dayton City Paper’s content is a dynamic mix of arts, entertainment, culture, events, dining, and politics. Over the past 15 years, the paper has continued to transform, providing its readers (who average between 32 and 37 years of age) information of interest for the active and professional community of Dayton. As a publication funded strictly by advertisers, part of this transformation has included researching and investing in cutting-edge technology and innovative solutions to make the paper stand out. The recent surge of interest in using QR Codes to enhance marketing efforts was something Paul Noah, publisher of Dayton City Paper, took notice of.
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Helping Print Firms Become Marketing Services Providers
The recession has been a wake-up call for many graphic communications firms to find new sources of sustainable differentiation. Marketing services providers who can help marketers communicate effectively in this evolving landscape meet a real need that can be a differentiator. However, the transition from printer to marketing services provider can be challenging, requiring more consultative sales, more automated production and tracking, and a broader vision of new and old media from management.
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ON DEMAND 2011 Conference
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