ON DEMAND E-Newsletter June 29, 2011

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June 29, 2011

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Table of Contents

Top Stories

Offset Print and Digital Delivery Need to Work Together

Calling All Printers: How to Make Social Media Work for You

Mind Your Own Business

Is Your Landing Page Captivating or Agitating?


Product Case Study

Automating Documents for AMF Impresion Variable S. A.

 

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Top Stories
Offset Print and Digital Delivery Need to Work Together  
When the U.S. Government Printing Office (GPO) was founded 150 years ago, the only method of “producing, protecting, preserving, and distributing documents” was in print. Today, with a multitude of electronic distribution methods widely available, this has changed. This change requires printers to have an understanding of the purpose of the document and the customer it serves.
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Calling All Printers: How to Make Social Media Work For You 
Unless you've been living under a rock, you've heard at least some buzz (!) about social media marketing. Everywhere you look online, you hear people talking about using social media to boost their business. In fact, in recent months, you don't even need to be online--social media is making itself known in Hollywood--think Ashton Kutcher, and TV--Oprah did a show about Twitter--OPRAH! The print industry has headlined social media outlets like Facebook and Twitter time and again. Yet, you still haven't stepped out and joined the ruckus because you're a brick and mortar printer who makes physical paper objects and the Internet just isn't a logical way to promote your business, right? WRONG!
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Mind Your Own Business
Is Your Landing Page Captivating or Agitating? 
Simple changes to the various elements of your landing page can help you engage your visitors, direct them to act and in turn, convert more leads.
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Product Case Study
Automating Documents for AMF Impresion Variable S. A. 
AMF Impresion Variable S. A. was founded in 1945 in Chile by Alfredo Molina Flores (AMF) and has been a leading printing solutions company for more than 60 years. AMF specializes in developing full-service print solutions, including the design, printing and business forms management of a wide variety of print communications for their clients. AMF currently operates two plants in the Macul district of Santiago de Chile, where more than 45 million documents are produced annually to support business processes and logistics of major clients such as department stores, major financial institutions, banks, government agencies, and major manufacturing companies in Chile.
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