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May 25, 2011
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Produced by 
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Table of Contents
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Top Stories
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The Digital Postpress Quandary (Part 2)
One of digital printing’s primary advantages over conventional printing is that every impression can be unique and each print product of a run may have physical variation as well. “Ideally we wouldn’t distinguish between digital and offset finishing systems that would, for instance, bind a book,” said Tim Donahue, Managing Consultant from Kodak MarketMover Business Advantage Solutions and CIP4 Digital Printing Workflow Working Group Chair. “However, digital presses have very different capability compared to offset presses as they do not use a reproduction master and can print collated output directly. Given this basic distinction, how a finishing workflow for digital printing is optimized for greater efficiency is typically different from that of an offset workflow.” This poses a unique requirement for digital printing finishing systems. Almost all near-line systems on the market are designed for short, medium and long run jobs … not truly variable jobs.
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Why Transforming to a Marketing Services Providers Requires a Team Approach
As the worlds of marketing and communications continue to shift, printers face the challenge of finding ways to remain relevant to their customers. To accomplish that, many have started finding ways to help their clients with multi-channel marketing campaigns and solutions.Of course, transforming one's company from a printer to a marketing services provider is not necessarily easy to do. However, thanks to the companies that have already made this transformation, there is a path that many other printers can follow.
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Sublimation: The Ultimate Personalization Tool
As a business owner you are always looking for new income opportunities…right? (Raise your hand if you don’t care about new revenue streams.) But most likely you have limited yourself to the options and process you are familiar with because it’s much easier to work in your comfort zone than to venture out into new territory where you aren’t sure about the terrain, especially in terms of cost and return on investment (ROI). For sure, ROI is an important aspect of any purchase and that is what should be the defining factor in a good business decision, not just the price tag. The reality is that if you spent $100,000 upfront, but could generate $1,000,000 in profit over the next 12 months you would probably jump at the chance. Wishful thinking, right? Maybe not.
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Product Case Study
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Saving Mailing Costs with Variable Data Printing
TriStar Graphics of Hempstead, New York digitally prints more than 100 postcard jobs for various organizations from March through November each year. The jobs aren't huge, averaging about 7,000 pieces, but the nature of the messaging is such that the mailing dates are very critical and always rushed. TriStar usually receives the customer's graphics and mailing list in the early afternoon and the job has to be printed and in the mail the following day. Typically, the jobs would be printed in the evening or overnight to get them to the mail house first thing in the morning. While it is good, steady work, three issues were nagging Robert Allen, TriStar's owner: 1) The cost of mail house services was nearly $30,000 per year, 2) Meeting the time requirements of the mail house meant the printing was always rushed, and 3) The quality of inkjet addressing could never match that of digital printing.
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