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November 30, 2011
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Produced
by
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| Table of Contents |
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| Top Stories |
Find the
Differences!
Anyone who deals with mailing and printing
knows: even the tiniest changes in the format can impact the layout of
an entire document, whether it's a new font, a new logo, or just one
extra hyphen in the company or product name. Documents are often
updated using design soft-ware. The problem with that is not knowing
how the changes will ultimately affect the quality of the printed page.
An even more important question is whether the different versions of a
document, e.g. created to reflect a software update, are identical in
terms of content and layout. This is no simple task, since the check
has to be run at the bit level – something that conventional
composition tools just don't do.
Read More...
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| InfoTrends
Insights |
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Patience is
Important for Cross-media Marketing Initiatives
The purpose of a sales process is to create
an ongoing, systematic approach to identify prospects and convert them
into customers. Although there are many process models based on sales
types and cycles, InfoTrends’ research has identified five key
attributes for selling cross-media marketing services. These are
Proactivity, Proficiency, Promotion, Patience, and Performance.
Read More...
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| Product Case
Study |
Las Vegas
Printer Differentiates by Creating New Form of Video Photo Books
Imagine developing a differentiating product
that in its first year-and-a-half accounts for more than half of annual
revenues while facing competition from only about a half dozen
companies scattered around North America. Welcome to Las Vegas,
Nev.-based Influent Solutions, home of the video photo book. With a
parts list that reads like something your crazy uncle might use in a
garage workshop invention, the finished books nonetheless have the
elegant, handsome look of a high-end keepsake or distinctive sales
piece for luxury goods. Indeed that’s how they are being used.
Read More...
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| 2012 ON DEMAND Expo &
Conference |
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Bring your print and
marketing problems to ON DEMAND Expo, June 13-14 in NYC!
Registration opens in a few weeks
with early bird conference rates and FREE expo passes! Sign-up here to be among the first notified.
Make plans to Sponsor when ON
DEMAND returns to its successful New York City venue!
In the process of planning your
2012 event schedule? How would you like to meet a qualified audience
where 49% of attendees do not attend any other industry-related
events? Request
information now.
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ON DEMAND e-newsletter
is a division of Questex Media Group LLC. Questex Media Group LLC
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