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October 26, 2011
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Produced by
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Table of Contents
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| Top Stories
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Integrating
Direct Mail with Social Media
There is no doubt that social networks are
continuing to grow in popularity among all age groups. Recent
statistics from Pew Internet & American Life Project indicated
that 65% of online adults use social networking sites.
With statistics like that, marketers will continue to devote resources
into using that channel to reach customers and prospects. However, this
can also create an opportunity for the mail, fulfillment, and print
industries.
Direct mail and social networking efforts can both be improved when
they are integrated together.
Read More...
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Transitioning
from PSP to MSP: From Provider to Partner
Print service providers (PSP) have been
successful in their own right for years, but now many have come to
realize the need to expand beyond the basic, traditional printing
services. So how do companies make the shift from a PSP to a marketing
service provider (MSP)? In order to better align with the realities of
today’s market and the growing competition, PSPs need to focus on
expanding and highlighting their value-added applications and services.
They must make the transition from primarily selling printing services
to becoming a provider of marketing services, selling programs that
generate increased ROI, sales force enablement and customer loyalty.
But what actions should PSPs take to better serve the changing needs of
customers and expand their own opportunities?
Read More...
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| InfoTrends
Insights
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Run Lengths
Affect Print Volume
In April 2011, InfoTrends and the North
American Publishing Company (NAPCO) surveyed 210 print-for-cost
(in-plant) respondents and 268 print-for-pay respondents (478
respondents total) regarding their production equipment, run lengths,
turnaround times, and number of workdays. A majority of the
print-for-pay respondents were categorized as commercial printers, with
digital print specialists and newspaper and label printers accounting
for a bulk of the rest of the group.
Read More...
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Connected
Devices Represent Opportunities for Photo Services
InfoTrends has released its U.S. Connected
Experience End-User Survey. The results indicate that connected TV,
tablet, and smartphone users actively capture photos and videos. As
volume increases, there is an opportunity for hardware manufacturers
and application software developers to provide these users with
solutions that help them to manage, share, and preserve their
multimedia content across all of the devices that they use.
Read More...
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