ON DEMAND E-Newsletter September 14, 2011

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September 14, 2011

Save the Date for
ON DEMAND Expo 2012
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June 12-14
Javits Center
New York, NY

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Table of Contents

Top Stories

Six Digital Printing Considerations to Share with Customers

Can You See Your Hidden Costs? Hybrid Mail Shows The Way

InfoTrends Insights

BookStats Fills a Gap with New U.S. Publishing Data

 

Top Stories
Six Digital Printing Considerations to Share with Customers 
Digital printing is efficient, customizable and cost-effective. Although it’s been around for years, many people still do not realize the depth of potential that digital printing offers. For the unfamiliar, here are six compelling, easy-to-explain considerations to share with clients or prospects to help them incorporate digital printing as part of their marketing mix in 2011 and beyond.
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Can You See Your Hidden Costs? Hybrid Mail Shows The Way 
As the global economy struggles to break out of the recession, cutting costs remains high priority for many businesses. However, costs can only be removed if they are visible to the business and accounted for in the P&L. This poses the question: how much is your business losing through hidden costs; costs that are unseen and dissolved into everyday operations?
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InfoTrends Insights
BookStats Fills a Gap with New U.S. Publishing Data 
Ever since the Book Industry Study Group (BISG) stopped compiling market data in 2009, the publishing industry has experienced a dearth of sources for detailed, industry-specific statistics. The BISG, in collaboration with the Association of American Publishers (AAP) is looking to rectify that with the recent publication of their new U.S. publishing industry statistical report entitled BookStats.
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