ON DEMAND E-Newsletter Show Preview Issue May 2, 2012

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May 2, 2012

 
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June 13-14
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ON DEMAND Show Preview Issue

ON DEMAND Expo 2012 Preview

 

Joined at the Hip – How Printers and Publishers Can Use Content Services to Build Relationships (and Profit)

 

Expo Preview
Joined at the Hip – How Printers and Publishers Can Use Content Services to Build Relationships (and Profit) 
This week I spoke with David Zwang, who was on his way to Singapore to deliver his message on the opportunities in content services. Zwang is the principal consultant of Zwang & Company, a firm specializing in process analysis and strategic development of firms around the world in the fields of electronic publishing, design, prepress and printing.
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Conference Session Preview
Session Preview: Content Distribution and Discovery in the Age of Tablets, E-readers, and Google 
The way we consume digital content has changed dramatically over the last few years. Google, in many ways, has become the primary way that we access all digital content. Not just the more traditional type of content we all know and love, like magazines, books, newspapers, and videos, but also marketing information such as coupons, offers, sales, press releases, and ads. These seemingly disparate industries are being thrust together as content primarily because they are all being distributed the same way: through the Internet. And, with minimal distribution costs and the fact that nearly everyone is a content creator these days, getting your digital content actually seen, heard, or read has become increasingly difficult. In essence, detailed metrics have turned digital distribution of content into direct marketing.
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InfoTrends Insights
InfoTrends Investigates Buying Behaviors for Digital Front-Ends 
InfoTrends’ recently announced the completion of a new multi-client study addressing critical issues surrounding digital front-ends (DFEs) - an important component of a digital print workflow. Digital Front-Ends: Understanding Customer Requirements and Market Dynamics is designed to help DFE vendors, RIP technology providers, digital print manufacturers, workflow management vendors, or other companies that have an interest in DFEs to navigate this market and develop products and solutions that make their customers operate more effectively and efficiently.
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