Tutorial 1: Selling Digital Print and Value-Added Services

With today’s challenging economic conditions it is more important than ever to ensure that your sales team has the knowledge and tools required for success. This tutorial will help you understand the needs of your customers and how to successfully position your business for growth. InfoTrends analysts will review the basics to successfully selling digital print including the market opportunity, key applications, value propositions, and the selling process. With the basics in place, instructors will then take attendees through how to expand their revenue opportunities by incorporating value-added services with customized communications.

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