Speaker Biographies


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Dennis Amorosano

Dennis Amorosano joined Canon in 1994 and was instrumental in bringing the industry’s first networked digital multi-function system to market. Currently, he is Sr. Director, Solutions Marketing & Business Support for Canon. In this capacity, Mr. Amorosano oversees all the marketing activities of printers and MFP products, directing the entire process from strategic pricing to final distribution. Prior to his role in National Accounts, he held numerous positions within Canon’s Integrated Business Systems Division, where he was responsible for the strategic marketing direction for the company’s imageRUNNER office products, Software Product Marketing, and Industry and Alliance Marketing, throughout the US.


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Waleed Ashoo

Waleed Ashoo is president and chief executive officer, Lithexcel Communications Services Provider. The Albuquerque, N.M. firm is a leader in applying today’s digital presses and software to enable new communications services that provide a high return on investment for customers and a high margin to the provider. Ashoo also serves as chairman of the board of directors of DICE, the Digital Imaging Customer Exchange, an independent users group for owners of high-end digital color presses. Ashoo has been in digital and graphic communications since 1977. He is a frequent speaker and round-table leader at industry conferences.


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Kevin Beatson

Kevin Beatson heads up RSA’s sales and business development efforts. In addition to managing a team of Business Development Directors throughout the country, Mr. Beatson manages RSA’s partnerships with printer equipment vendors and distributors. He joined RSA in 2006 after several years with Blue Tie and Frontier Corporation, where he held sales and marketing positions.


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Guy Broadhurst

Guy Broadhurst has worked in digital printing technology for over 25 years. At Océ North America, Guy is responsible for planning and directing development, launch, positioning, marketing, and sales support for all digital printing systems, document and workflow management software, media development, and pre- and post-processing and finishing alliances. He stays actively engaged in market and customer research to study market trends like TransPromo and the issues and opportunities they present to customers. Guy is a popular conference speaker and columnist. As a recognized industry expert, his monthly column, The Broadhurst Report is featured on the industry website Output Links.com.


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Laureen Chudzinski

Laureen Chudzinski, Director of the Business Development Strategies Service, provides marketing & business development strategies to graphic communications suppliers and print service providers to help them grow their business. Additionally, Ms. Chudzinski directs ongoing training curriculums and e-learning training program initiatives on a global level. With over 18 years of experience, Ms. Chudzinski is an expert in introducing, launching, and marketing new technologies into emerging markets. Prior to joining InfoTrends, Ms. Chudzinski worked for XMPie (acquired by Xerox in 2006) as the Director of the Xerox Channel for the Americas. Her responsibilities included establishing sales and product training programs, as well as managing reseller representation of XMPie products at trade shows and industry events. She was also responsible for developing co-branded marketing materials, sales presentations, and promotions as well as negotiating software bundles. Earlier in her career, Ms. Chudzinski held senior positions at PageFlex, Inc., Pitango Mulitmedia, Inc., and Scitex America Corporation. She has a Bachelor of Science degree in Graphic Design Management from Central Connecticut State University.


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Charles Corr

Charlie Corr is one of the foremost global keynote speakers and thought leaders in the document solutions industry. He is currently responsible for corporate strategy at Mimeo, an on-line print service provider. Prior to joining Mimeo in July of 2008, Corr was a Group Director for InfoTrends that is the leading market research and strategic consulting firm in the imaging industry. At InfoTrends responsibilities included strategic consulting, market research and directing several continuous information services. He has extensive experience in all print environments from the desktop to the workgroup and production.


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Ashini Desai

As Technical Program Manager for Xerox North Wales, Ashini J. Desai bridges projects between client, the technical team, and print operations. She has hands-on experience with operational workflow, technical architecture, and composition software. She has developed tools to consolidate and integrate manual functions into automated processes. Ashini received Xerox COE VIP Award (2003). Prior to joining Xerox in 2001, Ashini was a Management Consultant for PricewaterhouseCoopers, and managed the fundraising databases for American Red Cross, Institute of International Education, and Free Library of Philadelphia. Ashini has BA, English (Rutgers University, 1991) and MS, Information Science (Penn State University, 2003).


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Scott Dubois

As Vice President of Cross-Media Services & Marketing, Scott works with Reynolds DeWalt's account managers and clients to provide innovative communication methods. Once cross-media projects are underway, Scott stays involved from concept to completion, ensuring that everything proceeds as designed. With an extensive background in information technology, he provides insight and innovative ideas on cutting-edge content delivery methods. Dubois speaks nationally on the topic of cross-media and variable-data publishing as well as hybrid workflow solutions. He currently serves on the Advisory Committee for the PIA Converge Conference and the XMPie Users Group Board of Directors.


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Ron Ellis

Ron Ellis specializes in color management, graphic arts worflows, and press calibration. He has provided installation and training services to dealers, manufacturers, and content creators since 1986. An IdeaAlliance G7 Expert and co-chair of the GRACoL Committee. Ron is published frequently in industry magazines, and has produced training materials for numerous printing industry vendors and publishers. Clients include: Gannet, Hill Holiday, Pantone, Publisher’s Clearinghouse, Tom’s of Maine, TracyLocke, WB Mason, as well as hundreds of printers, agencies and content creators.


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Bill Esler

Bill Esler is the Editor in Chief at Graphic Arts Monthly. He has been with Reed Business Information since 2004 and is responsible for the overall editorial direction of GAM. The publication was established in 1929 and designed to provide owners, chief executives and managers in the commercial printing industry with business, product, financial, technological, statistical, marketing, training and similar news of use. Editorial topics range from on prepress, press, bindery to paper and ink.


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John Foley

John Foley is the founder of interlinkONE, and has served as the President and CEO since the company’s inception in 1996. Mr. Foley is responsible for the corporate vision, strategic alliances, and technical leadership for interlinkONE. He is widely recognized for his visionary approach in designing Internet business applications that meet the changing needs of dynamic Print, Fulfillment, and Marketing Service Provider organizations.


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David Galante

David Galante is President of NowDocs International, a global leader in Web-to-print and other innovative workflow solutions for more than 10 years. Galante joined NowDocs, part of the Taylor Corporation family of companies, earlier this year and is leading the organization’s transformation from delivering customized enterprise-class software to a provider of next-generation software-as-a-service (Saas) solutions for in-plants and print service providers of all sizes and requirements. Galante has more than 25 years of experience in digital printing and document management, e-business and technology-based business process transformation. Galante is the former Vice President of Commercial Document Solutions and Managed Services at FedEx Office. He held various marketing, sales management, product development and strategic planning positions at Xerox Corporation, and successfully led technology start-ups from concept to market launch. He holds an MBA from the University of Rochester’s William E. Simon School of Business and a BA in Business Administration from St. John Fisher College.


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Elizabeth Gooding

Elizabeth is a visionary innovator in the area of relevant, personalized communications that drive positive business results. Currently, she conducts research on trends, technology and opportunities related to integrated, closed-loop transactional marketing. Committed to driving innovation in communications, she expanded Insight Forums to create a business networking community for financial communications professionals and a forum for practical research and consulting. Previously, Elizabeth founded Art Plus Technology, the premier provider of design and communications strategy to the financial, insurance, and healthcare industries. Elizabeth is the former editor of E.bill Magazine and is a frequent speaker at industry events.


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Matt Graham

A 16-year direct marketing veteran, Matt Graham serves as Chief Strategy Officer, responsible for the advancement of Direct Group’s service offerings, including the company’s multichannel marketing solutions. Since joining the company, his accomplishments include the successful acquisition and integration of EMSi, the integration of a cross-channel marketing platform, and record performance for the Database Marketing and Fulfillment divisions. Prior to Direct Group, Graham served in various positions for Transcontinental Direct, including Chief Technology Officer and Vice President, Database Marketing Services. An active member of the Direct Marketing Association, he serves on the Segment Advisory Committee of the Marketing Technology Council.


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Jeff Hayes

Jeff Hayes has conducted numerous strategic market and product planning assignments for leading firms in the consumer imaging, office equipment, and production printing industries. Prior to joining InfoTrends, Hayes was the Director of Electronic Imaging Consulting at BIS Strategic Decisions. With experience in defining new business opportunities and applications for consumer electronics, document solutions, and related services, Hayes has provided research and analysis for Adobe Systems, Canon, Eastman Kodak, Hewlett Packard, IBM, International Paper, Lexmark, Ricoh, Sony, Toshiba, Xerox and other industry leaders. Hayes has extensive experience conducting primary research on customer requirements, determining the market potential for new printing and imaging products, and managing large, research-intensive projects. Mr. Hayes graduated cum laude with a B.S. in Economics from the University of Massachusetts.


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John Hyde

Hyde has over 16 years’ experience helping owners of graphic communications firms implement successful restructurings, mergers, acquisitions, and strategic initiatives. Hyde works with clients and directs NAPL staff and consultants in helping owners and managers achieve business objectives. Hyde holds a BA degree in history from Colgate University and a JD degree from Tulane Law School. He began his career with a law firm where he focused on mergers/acquisitions. He later joined a firm known for representation of banks in commercial loan restructuring/refinancing. Although he has not practiced law since becoming an industry consultant, Hyde remains a licensed attorney.


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Robert Johnson

Bob Johnson is responsible for business development of the ePrint web-to-print offerings in North America. ePrint RemotePrinter and Skyline products are well known in Europe and Australia and enjoy a growing customer base in the US. Prior to representing ePrint Bob spent over 23 years at Xerox Corporation, starting as a workflow consultant and holding a variety of management roles in Product Marketing, Workflow Marketing, Marketing Communications, Product Management and Technical Sales Marketing. Bob holds a degree in Business from Cornell University, a Masters in Computer Science from Rochester Institute of Technology and an MBA from the University of Rochester.


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Gavin Jordan-Smith

Gavin Jordan-Smith is vice president, Worldwide Commercial Print, Pre-Media Industry Business and Premier Partners Global Network, Xerox Corporation. He is responsible for accelerating Xerox’s strategy to increase the use of digital print technology in the commercial print and pre-media markets. Jordan-Smith oversees Xerox’s involvement in worldwide industry associations and leads the Xerox Premier Partners Global Network of leading digital print providers. Prior to joining Xerox in 2007, the 15-year graphic communications industry veteran was a director and corporate officer at Toppan Printing Company America, and a director and systems information specialist with Wellgate Communications Ltd., Ashford, U.K.


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Donna Kaczmarek

Donna J. Kaczmarek is the Program Administrator for production operations of the Document Automation & Production Service (DAPS) where she is responsible for administering the performance of in-plant document automation services for 187 facilities worldwide. She has been with DAPS over 12 years. Ms. Kaczmarek’s previous positions include Production Operations Supervisor of single and multi-site DAPS facilities in Europe, Missouri and Virginia. In 2001, she received the Commander’s Award for Civilian Service Medal, issued by Brigadier General Ronald L. Johnson, Assistant Commandant of the Army Corp of Engineers School, Ft Leonard Wood Missouri.


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Manish Kapoor, EDP

Manish Kapoor comes from family of four generations in the printing industry. Over the last 15 years, Manish successfully established automated document factories across North America and executed business turn-around strategies. He is a Certified Electronic Document Professional (EDP) by Xplor International and was selected as one of Top 25 Professionals in the Document Industry. Manish is an expert in business management, technology, operations, and change management. He has MBA from Babson College, MS in Graphic Systems from RIT and Bachelors in Printing from India.


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Philip Larson

American Fidelity is among the top 100 Best Places to Work. Phil directs the digital document publishing center, computer operation, and change management. Management experience includes insurance, retail, healthcare, and non-profit. Phil has spoken at the conferences of AFCOM, Xerox Financial Advisory Council, Gartner Print and Imaging Summit, and On Demand. American Fidelity made a successful shift from outsourced printing of materials to digital on-demand publishing. Overall company printing costs reduced by 30%. Materials are published 80% in less than 48 hours and 60% in less than 24 hours. Innplant production runs alongside commercial provision.


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Bob Leahey

Robert Leahey has over eighteen years of experience in consulting to the peripherals and supplies industries. From 1988 to 1995, Mr. Leahey served in various capacities with BIS Strategic Decisions where he wrote a monthly newsletter on the markets for imaging supplies and helped found a continuous information about industrial marking applications and markets. At InfoTrends, his chief work has been to conduct custom research projects, most often on thermal, ink jet, and color laser technologies used for commercial and industrial applications. He has also been author or co-author of various multi-client studies, on topics such as ink jet coding, high speed addressing, and Print on Demand label printing. He earned a B.A. Degree in Literature from Harvard University.


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Tom Lee

As Director of Customer Experience and Advocacy for Oce North America's Production Printing Systems, Tom Lee is responsible for the world-class Océ Customer Experience Center in Boca Raton, Florida. In this role, he has hosted, informed and engaged more than 1,000 Océ customers since the facility opened in 2004. Tom's passion for anticipating customer requirements with state-of-the-art production printing solutions was first ignited when he began designing print engines in the early 1980s. Since joining Océ in 1986, he has advanced steadily through the ranks of the organization, gaining hands-on expertise in various capacities, from technical support to training to product management. This unique combination of development, technology and personal customer experience has translated into a "big-picture," customer-first approach to both meeting and anticipating customer needs, evident in his day-to-day interactions with senior print professionals and the customers who are on the front lines of the digital printing revolution every day.


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John Leininger

John Leininger is a professor in the Department of Graphic Communications at Clemson University. He has been teaching at Clemson for 24 years and has taught classes in lithography, flexography and production management and control. For the last 6 years he has focused his teaching and development in the digital printing, mailing, database and marketing service section of the industry. He teaches many training classes around the country and has offered several classes electronically to the industry dealing with marketing and this spring semester is running a 15-week course on mailing, fulfillment and marketing services for printers.


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Karen Lytle

Karen Lytle is the Executive Vice President and co-founder of Lytrod Software, Inc. 

 

Karen Lytle is a VDP subject matter expert and has been a speaker at numerous events worldwide, including tradeshows such as OnDemand, XPLOR, GraphExpo/Print, and Xerox Real Business Live!.  As Lytrod Software is a partner of Xerox Corporation, Karen works closely with Xerox Partner Services and also presents at numerous Xerox Roadshows and customer events. Through her efforts, Lytrod Software has successfully achieved worldwide recognition, and has received multiple Xerox Partner of the Year awards for both products and services.

 

Prior to founding Lytrod Software, Karen’s industry experience included working at Xerox Corporation and Jet Propulsion Laboratories. Karen holds an Electrical Engineering and Computer Science degree from the University of California at Los Angeles.


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Shawn Magill

Shawn Magill is the Director of Corporate Projects for the Document Automation & Production Service (DAPS), a component organization of the U.S. Defense Logistics Agency (DLA). He is responsible to develop the organization’s strategic intent, guide efforts to sustain a high performance work culture and structure enterprise projects to achieve key business objectives. Mr. Magill has been with the Department of Defense over 27 years, including 17 with two Navy Systems Commands and the last 10 years with DLA and DAPS where he held multiple positions as Division Director and as the Director of a DLA component supporting DoD operations.


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John Mahoney

John Mahoney is president is of the Mahoney Company. He is guiding the company in pioneering relevant, consistent, multi-channel marketing campaigns that cut through the clutter to reach target markets and provide outstanding results. Mahoney is helping the company harness new technology, such as its evolutionary marketing solution, Bloom, which enables clients to have a thousand conversations with customers at once. The system helps drive outstanding results that are measured and reported – in granular detail – to maximize client-marketing budgets. Mahoney has been in marketing for 17 years. His views are frequently sought for industry events and marketing publications.


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Joe Metzger

As President of Metzers Printing + Mailing, Joe Metzger has spent his career growing his business with new services The company started as a typesetting business that soon grew to become a leader in the Prepress/PostScript service bureau industry. The company later added printing and mailing, becoming a full-service communications company featuring print, digital print, fulfillment online storefronts and cross media marketing solutions. Joe has been a featured speaker at Conceppts, Seybold, GraphExpo, Print, DICE, PODi as well as Xerox and Cannon executive management forums. He and his company have been featured in Graphic Arts Monthly and Printing Impressions Magazine.


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Sam Moore

In two decades in graphic communications, Sam Moore has focused on marketing technology, workflow best practices and change management. After a freelance career in publishing production, information design and DTP consulting, Sam enjoyed an 8-year run at EastWest Creative, producing print and online marketing for national brands Kraft, Nabisco, Labatt USA and Reckitt Benckiser. Moving to TracyLocke in 2004, Sam developed the Marketing Technology department, providing Digital Asset Management, Online Creative Customization, and Marketing Operations Management applications. In 2009, Sam launched Resonetrics, LLC, dedicated to helping businesses exploit internet communications to empower communities of customers, franchisees, suppliers, and distributors.


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James Mullan

Jim has recently joined Oce Business Systems as a National Operations Manager leading a team at a high profile account with multiple sites in Central New Jersey, New York, Connecticut and Los Angeles. He has over 35 years experience managing office services including mail services, print shop, copy center, courier, messenger, shipping receiving, records management, disaster recovery, fax, distribution, and fulfillment. He is a long time member of both ARMA and AIIM.


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Stan Najmr

Stan Najmr joined Presstek in 2001 and is currently the Worldwide Product Marketing Manager for DI Digital Offset Presses. Prior to his current role, Najmr was responsible for building Presstek’s distribution channel for DI presses in Europe. He has over 20 years of experience in the graphic arts industry and has held key positions, such as Director of Marketing for Scitex America.


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Marlene O'Hare

Marlene has been Supervisor of Office Service for Linde North America, Inc. at their headquarters campus in Murray Hill for 22 years. Managing office services she is responsible for the Mail Center, Print Shop, Shipping and Receiving, distribution and fulfillment.


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Bruce Pansky

Bruce Pansky purchased PIP Printing, Downey, CA, in 1996 from his parents, Phillip and Joan Pansky, who opened the franchise in 1969, one year after PIP became the first printing company in the franchise industry. Having worked in his family’s business since 1979, Pansky has extensive experience in all facets of the printing industry. His multi-million dollar business currently employs 12 production, customer service and sales professionals. PIP of Downey has received numerous awards including the PIP 2006 Franchisee of the Year Award, Top 10 Awards, Top 25 Awards, Volume Increase Percentage Awards and a Western Region Best in Excellence Award.


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Adam Peck

Adam Peck is a Consultant for InfoTrends' Production Workflow & Custom Communications and Business Development Strategies Consulting Services. He is responsible for conducting market research, supporting market forecast estimates, managing custom consulting projects, and reporting on industry events. Prior to joining InfoTrends, Mr. Peck served as a Digital Specialist at Smith Litho, a commercial printing company in Rockville, MD. In this position, Mr. Peck launched the company’s digital printing division and Web-to-print system. He also managed variable data projects and administered the company’s management information system. Mr. Peck has worked in a variety of other positions as well. His practical experience includes Web design and production management with a weekly magazine publication and the St. Petersburg Times. He graduated Summa Cum Laude from Rochester Institute of Technology with a Bachelor of Science in Graphic Media Publishing.


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Wrich Printz

For the past 8 years, Wrich Printz has led L2 as president and CEO. The company prides itself as ‘The Campaign Technology People’ for multi-channel communications, driving growth in the marketing technology space with its on-demand platform, Fuse. Wrich has over 20 years of management and executive-level experience. He served as vice president of client and network operations at ELetter, and built their first class customer service, client service, and information technology teams. Wrich has also held management positions at GTE and CompuServe.


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Tom Quinn

Tom Quinn utilizes his 27 years of experience in the fulfillment industry to help educate and guide companies in the area of fulfillment. In 1981, Mr. Quinn founded a fulfillment company, QST, Inc., in Dallas, TX. QST, Inc. was a full service fulfillment center, which provided literature and product fulfillment, extensive kitting and contract packaging services. QST, Inc. was sold to LEE Fulfillment Services in 1992. He remained, as VP Sales and Marketing, with LEE Fulfillment Services until 1995. Since then he has held similar senior management positions with companies and started his own consulting company


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John Rafner

John Rafner is managing director of Nice Lines Direct Mail Inc., a full-service direct mail and fulfillment service bureau in Norristown, Pennsylvania, that he founded in 1982 and ran for 25 years before selling it in 2007. Rafner actively participates in helping form the direction of the mailing industry. In 2007 – 2008 John was Chairman of the Board of MFSA. He has previously served on the executive committee of the Board of Directors for MFSA and other standing committees of MFSA. John also is a member of the executive board of the Southeastern Postal Customer Council.


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Divakar Rajamani

Dr. Divakar Rajamani, Ph.D. is Managing Director of the Center for Intelligent Supply Networks at University of Texas at Dallas. Divakar has had a ten-year career in industry at companies including i2 Technologies and GM. His areas of expertise include Lean Systems, Product Lifecycle and Supply Chain Management. Divakar served as a faculty at University of Manitoba. He has published in the operations management field and co-authored a book on Cellular Manufacturing Systems. Divakar has a Ph.D. in Industrial Engineering from University of Windsor, Canada, M.Tech. in Industrial Engineering from IIT-Delhi, India and B.Tech. in Mechanical Engineering from IT-BHU, India.
 


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Brian Ray

Brian Ray’s 10 years with Xerox include extensive experience in providing technology solutions and hardware/software platform support for print and mail fulfillment environment. As a Design and Solutions Architect, he combines his print background with application design and networking for various clients. Brian received the Xerox National Champion of Customer Satisfaction award (1999). In 2004, Brian earned his Lean Six Sigma Greenbelt as a member and solutions provider for a national strategy team to build a billing solution with true closed loop capability. Brian has a BS in Electrical Engineering and a BS in Information Systems (Texas Tech University, 1997)


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Joe Rickard

Joseph Rickard is the president, Intellective Solutions, which he founded in 2003. Under his direction, the company has brought together an industry-leading team of trainers, subject matter experts, designers and developers to work with graphic communications industry clients to improve their sales and sales management effectiveness. Joe frequently speaks, writes and leads workshops on sales, business development and sales management in the graphic communications industry. Prior to forming Intellective Solutions, Rickard held executive positions at Sharp Electronics and Xerox Corporation. He is an adjunct professor at Dominican College, N.Y. and a board member of the Palisades Institute of Dominican College.


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Justin Searles

Justin Searles is a Consultant for InfoTrends’ On Demand Printing and Publishing Consulting Service. Mr. Searles is responsible for the industry quarterly surveys, providing forecast and placement analysis, covering and reporting on industry conferences, and offering ongoing client care and inquiry response. He has 11 years of experience in the printing, packaging, and book production industries. Prior to joining InfoTrends, Mr. Searles was a Project Manager for Print MIS Implementation for Prism USA. In this role, he oversaw implementation of Management Information Systems for the printing industry. Mr. Searles has also held various printing related positions at Quebecor World Eusey Press, Boutwell Owens & Co., Rochester Institute of Technology, and Cunard Cruise Lines Queen Elizabeth II.Mr. Searles received a Bachelor of Science in Print Management from the Rochester Institute of Technology.


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Jeff Sierra

Jeff Sierra is vice president of Marketing and Product Development at Budco, a leading fulfillment and direct marketing organization. Sierra has been in the marketing communications industry for more than 20 years and has held leadership positions in sales, marketing, product development and operations management. He is well versed in and speaks frequently on fulfillment operations, design and execution of multi-channel direct marketing programs, print production management and contact center operations. His experience spans a number of vertical industries including manufacturing, automotive, pharmaceuticals, health care and consumer packaged goods. He has a B.S. degree in Advertising from Michigan State University.


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Debbie Simpson

Debbie Simpson is president of Multi-Craft, a marketing communications company serving organizations through strategic integrated campaigns. These campaigns use a combination of print, email and Internet technologies, supported by strategic plan development, design, web development, mailing, fulfillment and database management to deliver creative solutions and brilliant results. Simpson has 40 years of industry experience. She is active in many local and industry organization, including the PIA, the PIANKO (Printing Industries Association serving Northern Kentucky and Ohio), the Advisory Council for Graphic Communications at Cincinnati State and Technical College, and the Northern Kentucky Chamber of Commerce, as a board member.


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Jeffrey Stewart

A founding partner of Trekk Cross-Media, Jeffrey Stewart has been on the forefront of communications technology since the firm’s inception in 1995. An early adopter of web technologies and one-to-one cross-media marketing, Stewart uses his technological expertise to help clients improve processes, reduce costs and optimize communications across print, web, mobile and social media.

During his undergraduate years at the University of Iowa and graduate work at the University of Illinois, Chicago, Stewart concentrated his studies on Electrical and Computer Engineering and Computer Science. Today his focus is on database system integration, web-based applications and content management systems, cross-media formatting technologies, variable data communications and emerging uses of social media and cloud computing platforms

Stewart is a frequent speaker at industry conferences and regularly blogs and tweets on topics ranging from variable data marketing and web-to-print technologies, to web content management solutions and social media. He is equally committed to the local community, having served as chairman of the Rockford Chamber of Commerce and participated in numerous task forces and technical advisory boards. He is a co-founder of the Rock River Valley Technology partners, which is focused on building a regional broadband infrastructure.


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Julie Sullivan

Julie Sullivan has spent her career on the client-side as well as working at agencies and service providers. As a client she has strategically developed and managed integrated marketing efforts for companies in the retail, automotive and technology industries. Her successes have included launching new products, brand identity, and creating multiple cross-channel campaigns to drive revenue, increase awareness and create loyalty. While working at agencies and most recently Wilde, she has spearheaded the marketing strategy for clients across multiple verticals including HP, American Express, Raytheon, BCBS, Reebok and AT&T.


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Alex Sumarta

Alex Sumarta is Associate Director for InfoTrends' Production Workflow Solutions and Document Outsourcing Consulting Services. Mr. Sumarta is responsible for conducting primary and secondary market research, developing market sizing forecast estimates, and managing custom consulting projects. He has a strong background in the graphic arts and electronic prepress industries through various positions in technical support, quality assurance, and project management at Total Integration, Inc., a graphic arts software development firm. He has years of experience in software projects delivery and client management. He also brings experience in strategy consulting and market research in various high-level technology markets, including print/publishing, wireless, and enterprise software. Mr. Sumarta holds an M.B.A. Degree from Babson College and a B.S. Degree in Printing Management from Rochester Institute of Technology.


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Shelley Sweeney

Shelley Sweeney is the Vice President / General Manager for the Service Bureau and Direct Marketing Sector, Graphic Arts Industry, Xerox Corporation. She manages the go-to-market strategies, including market analysis, identification of key business opportunities, sales coverage, product and solution requirements, marketing plans and customer engagement and relationships.


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Gina Testa

Regina (Gina) R. Testa is vice president, Worldwide Graphic Communications Industry Business, Xerox Corporation. She is responsible for helping Xerox graphic communications industry customers worldwide to profit and grow with digital print. Testa leads a team of industry experts focused on serving the graphic communications industry’s major segments, creating and delivering customer business development tools, and managing the Xerox-Fujifilm global reseller relationship. A 25-year Xerox veteran, Testa created and launched the Xerox customer business development program in graphic communications. Active in industry organizations, she is chair of the marketing committee of The Print Council and serves on its executive committee.


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Donna Wagner

Donna Wagner is the Print Production Manager at Great American Insurance and has overseen their Web-to-Print rollout and implementation over the past few years.


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Susan Weiss

As manager, Worldwide Customer Business Development, Xerox Corporation, Susan L. Weiss is responsible for the creation and deployment of customer business development programs for graphic communications providers worldwide. These programs include the ProfitAccelerator® Digital Business Resources collection of marketing programs and tools and the New Business of Printing Business Development Services. She also co-manages the Xerox business development consultants, who deliver these services to North American customers. An 18-year Xerox veteran, she developed the Printing Innovation with Xerox Imaging (PIXI) Awards program, recognizing Xerox customers for digital-printing excellence and innovation. She speaks frequently at industry events on business development topics.


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Bryan Yeager

Bryan Yeager is a Senior Research Analyst for InfoTrends’ Production Workflow & Custom Communications Service. In this role, he is responsible for responding to client inquires, conducting market research and analysis, and providing coverage of industry events. Previously, Mr. Yeager has held positions at Spire, Curtis Packaging Group, and Alcom Printing Group, Inc. He has experience in developing custom Web-to-print MIS solutions and he has also been involved with the production planning for a number of various print pieces. Mr. Yeager graduated with honors from Rochester Institute of Technology with a Bachelor of Science in Graphic Media Publishing.


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Dave Zamorski

An entrepreneur at heart, he started his own digital printing company in 1998. After being acquired by AGS, Dave stayed on to grow and nurture the Digital Solutions division. Two years later, he took over at the helm to continue driving the growth of the company. With a decade of experience in Variable Data and Digital printing, he is one of the more seasoned digital veterans in the field. Dave is very proud of the fact that AGS has won 15 awards for Marketing Services over the last 2 years including the 2008 CIPPI Award.


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Sandra Zoratti

Zoratti is Vice President, Global Solutions Marketing, responsible for strategic marketing planning, key account relationships and new business development at InfoPrint. She is currently leading a new Precision Promotion initiative with the Chief Marketing Officer Council to drive market adoption and use of TransPromo practices -- the meshing of database-driven, print on-demand color technology with more targeted and personalized promotional messaging on monthly statements, documents and invoices. TransPromo demand generation programs have been highly successful in driving response to customer up-sell, cross-sell and co-merchandising campaigns.


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