Making the Transition from Printer to Marketing Services Provider

This session explores the transition many firms are making from print provider to graphic communications company. These transitioning firms are developing solutions to customer challenges with services that provide growth opportunities today and great promise as the economy rebounds.

• Hear from traditional quick and commercial printers how they’re making the transition to graphic communications providers, including discussions of challenges they’ve faced, support resources they’ve engaged and successes they’ve achieved.
• Learn about resources that are available from vendors, third parties and partners to help you address your knowledge gaps and make the transition to graphic communications provider.
• Hear about strategies you can use to position your company for growth today and as the economy turns around.
• Understand which graphic communications services are driving the most growth and profit in the difficult economy.
• Learn that any graphic communications company can make this transition regardless of size—it’s not just for big, cash-rich commercial print companies.
 

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