Successfully Delivering Multi-Channel Marketing Solutions

As printers make the transition to marketing service providers, they are discovering that for a marketing campaign to be truly effective, multiple channels must be used. This session explores how W.A. Wilde Company is making multi-touch marketing a reality—from print, to interactive, to mobile, and more.

• Learn the steps Wilde took to become recognized as an effective marketing services provider, transforming their company internally, and then externally, changing the way customers viewed their services.
• Learn best practices on executing and measuring multi-channel marketing efforts. Service providers feel new responsibility when executing marketing campaigns—successful examples that can be easily replicated will be shared.
• Leave with the ability to successfully implement “new marketing” techniques—QR Codes, Social Media, and more.

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